Position Summary: The Home Building Group Brand Marketing Manager will lead and execute, independently and with support staff, the marketing campaigns/projects that progress the brand growth for Home Building Group® and Clayton Built® brands. This position and team will manage the brand strategy and guide the production and implementation of multi-purpose content, while working closely with the home building facilities, for internal and external audiences. The Brand Marketing Manager will guide the activities to influence and implement a long-term brand strategy for the Home Building Group to position the company as one of the largest single-family home builders in the United States.
Duties / Responsibilities:
the initiative to increase Brand Awareness for Home Building Group as one of the largest and best single-family home providers in the country; ensure brand initiatives support HBG and Clayton's image.
and implement the brand strategy for all HBG marketing and branding campaigns, guide support staff to assist with all activities.
as gatekeeper for all branding pieces throughout the Home Building Group, especially for home building and supply facilities.
Clayton Built brand into the desired brand choice for Manufactured housing customers.
with enterprise marketing teams as well as site-built marketing teams to promote Home Building Group's brand and marketing strategies. Develop team members to participate and support.
the process for the digital development team to create website platform for multiple business locations.
brand performance, competitiveness, and product trends in the marketplace and recommend strategies for brand based on research and analysis.
brand development and initiatives to promote product awareness and product sales; create roadmap for products.
the process to determine the weaknesses in marketing tactics and areas to be modified.
closely with product marketing, design team and support staff to develop brand and marketing strategies for products to be used across Home Building Group.
with support staff and external vendors to develop and execute marketing strategies.
manage and execute both B2B marketing content and B2C marketing content, independently and with support staff.
with home building facility leads to consult on marketing for their products, services and digital landscapes; advise facility leads on best practice; and ensure campaigns align with HBGs overall brand strategy.
innovative marketing and branding tactics to position the Home Building Group as a leader in the industry.
content series and pieces for Home Building Group website.
closely with the Director of Marketing & Communications to develop annual brand and marketing strategy and plans.
to provide marketing and brand analytics and reports to Director of Marketing & Communications.
strategies that reach business partners (B2B) and customers (B2C) across multiple channels.
& create content for digital channels reaching B2C audiences: Email, Digital Advertising, Websites.
& pitch new marketing ideas and campaigns to the marketing and communications team.
responsibilities as assigned.
Qualifications:
degree in marketing, graphic design, communications, journalism, or related field of study required
of 5 years related experience required.
in Adobe Creative Suite including Photoshop Illustrator and In Design
creative writing experience and AP style formatting and editing required
written and verbal communication skills
experience work on brand campaigns
with social media, email marketing platforms and UI/UX on digital platforms required
shooting and editing video content preferred
with B2B and B2C storytelling
relationship building skills for internal stakeholders and external contacts
experience in developing impactful marketing content
attention to detail, strong organizational ability
to work under pressure amid distractions and interruptions
in building and guiding teams
and strategy-driven thought process
Physical Demands:
be able to consistently operate a computer and other office productivity machinery such as telephone, calculator, copy machine, computer printer, etc.
be able to communicate with others via phone, email, and in person. Must be able to exchange accurate information with others.
works in an indoor, temperature-controlled, sealed-window office environment.
primarily involves sitting / standing.
Travel Requirements:
travel up to 25% of time.
Why Clayton?
team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.
part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
is proud to have earned spots on the following Forbes lists: America's Best Employers, America's Best Employers by State, Best Employers for Diversity, Best Employers for Women.
Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.
Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.