Tallahassee based nationally recognized marketing communications firm seeks an entry-level analyst to provide insights to the agency and clients, related to marketing performance, campaigns, digital channels, trends, competition, and audiences. We need a candidate that can analyze data and make actionable recommendations to impact results.
Responsibilities: • Develop processes to initiate, collect and analyze information. • Use multiple data sources to create and present weekly and monthly channel reports. • Manage and present reporting/dashboards for multiple channels. • Monitor and analyze the effectiveness of websites, landing pages, display banners and other digital assets. • Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events and ecommerce tracking. • Develop best practices for the application of analytics for each client.
Desired Skills and Experience: • 1-3 years of experience in digital or marketing analytics. Google Analytics and Google Tag Manager certification is a plus. • Proven experience with the development of analytics, reporting, strategy and recommendations • Excellent project and time management skills with the ability to manage a portfolio of marketing analytic dashboards across brand and channels. • Strong presentation skills. • Team oriented with a collaborative business style.
Position is located in our Tallahassee, FL office, no remote opportunities