Job Summary: The Administrative Assistant (Marketing Specialist) will be responsible for developing and implementing marketing strategies for the franchise, coordinating marketing efforts with franchisees, arranging grand openings and events, and acting as a brand ambassador. The role involves conducting market research, managing digital marketing campaigns, and ensuring brand consistency across all platforms.
Key Responsibilities:
Marketing Strategy Development: Develop and implement comprehensive marketing strategies for the franchise.
Franchise Coordination: Coordinate with franchisees to ensure brand consistency and adherence to marketing guidelines.
Market Research: Conduct market research to identify marketing opportunities and negotiate media coverage.
Advertising Traffic: Traffic all advertising efforts to appropriate channels and platforms.
SEO and PPC Management: Develop and implement SEO and PPC strategies to increase web traffic and enhance online presence.
Social Media Management: Update and manage the franchise's social media pages and websites, ensuring engaging and consistent content.
Digital Campaigns: Conduct digital marketing campaigns and other promotional events to enhance brand visibility.
Performance Monitoring: Monitor and analyze the performance of marketing campaigns, assessing against goals (ROI and KPIs).
Sales Coordination: Coordinate with the sales team to generate leads and drive sales through targeted marketing efforts.
Budget Management: Prepare and manage the marketing budget, ensuring efficient allocation of resources.
Event Coordination:
Plan and execute grand opening events and other promotional events to boost franchise visibility.
Act as a brand ambassador during events, representing the franchise professionally and engaging with the audience.
Ensure all events are well-coordinated and align with the overall marketing strategy.
Requirements:
Experience: Proven experience in marketing, event coordination, or a related field.
Skills: Strong verbal and written communication skills, proficiency in Microsoft Office Suite, and familiarity with digital marketing tools and platforms.
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Abilities: Ability to work both independently and collaboratively, excellent time management skills, and attention to detail.
Attributes: Creative mindset, strong organizational skills, and the ability to analyze and interpret marketing data.
Preferred Qualifications:
Experience with SEO, PPC, and social media management.
Knowledge of market research techniques and data analysis.
Previous experience in franchise marketing or brand management.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Travel: This position may require occasional travel to coordinate and attend franchise events and meetings.