**This position requires weekly attendance in Houston**
Join a leading global brand in the beverage industry, known for its innovative products and commitment to quality. Our client is seeking a dynamic Trade Marketing Manager to drive their market presence and strategic initiatives. If you're passionate about making an impact in a fast-growing company, this opportunity is for you!
Responsibilities:
Support the development of channel-specific points of sale for small format customers
Develop trade presentations and reporting on trade activation performance for key stakeholders
Manage the day-to-day execution of channel strategy for ECOMM and digital shelf assets
Lead the development of our client's visibility strategy for all assigned customers
Manage the national warm and cold equipment deployment strategy and in-store retail media plans for targeted retailers
Prepare marketing strategies and support implementing programs for the our client's brand
Research customer preferences and evaluate product performance to develop effective product and brand position and strategies
Partner with sales to ensure that customer targets and product messaging are effective
Actively engage with field sales, distributors, and agencies.
Provide leadership in the execution of marketing strategy at the retailer level
Develop metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs
Collaborate with stakeholders to distribute effective marketing materials that reflect the brand and product identity in the Small Format channel
Candidate Profile:
Four years of Trade Marketing experience (traditional and digital) in CPG industry
Beverage industry experience is a plus - would prefer candidates who come from a large company background
Experience leading retailer-specific trade marketing programs
Willing to travel up to 20% throughout the year for tradeshows/presentations