Associate Category Manager- Shopper & Analytics at Mars, Incorporated in Bentonville, Arkansas

Job Description:

Job Description:

Associate Category Manager- Shopper & Analytics

Bentonville, AR

Hybrid

The Associate Category Manager, Shopper & Analytics serves as a trusted partner to Walmart and is responsible for developing category leadership solutions for Walmart for the confectionery businesses including Chocolate, Fruity Confections, Gum, and Mints. As the Associate Category Manager- Shopper & Analytics, you'll be the leader in diving into the "what" through data analytics and the "why" utilizing panel & shopper research. You'll be responsible for taking the "what" and "why" to create shopper & category insights and strategies that drive growth for the Confectionery category for Walmart & Sam's Club. You'll work closely with internal partners like consumer insights, category strategy, and advanced analytics as you build category growth strategies for Walmart.

What are we looking for?

• Bachelor's degree or equivalent work experience


• 3+ Years Proven CPG experience in Category Management, Shopper Insights, or Sales- preferably on Walmart or Sam's Club


• Ability to deliver actionable insights and category growth recommendations based on interpreting channel, shopper, customer, and category insights, as well as primary and secondary research.


• Skilled in Walmart Luminate and Syndicated & Panel Data partners (EX: Nielsen, Numerator)


• Strong analytical and problem-solving skills to analyze large sets of data


• Comfortable using business intelligence or data visualization systems (EX: PowerBI, MicroStrategy, Tableau, Domo, Looker, etc.)


• Project Management Skills- oversee category analytics and shopper insights projects from start to finish- set scope, identify right business partners or datasets, analyze data or research, draw actionable recommendations, and communicate in a concise format.


• Strong Story Telling & Presentation Skills


• Willingness to travel (up to 10% of time)

Nice To Have

• MBA or other relevant advanced degree


• Experience with JDA


• Customer facing experience, particularly with Walmart and/or Sam's.


• Business analysis experience across multiple functions (CMI, Sales, Supply Chain, Marketing) and/ or channels

What would be your key responsibilities?

• Create and plan category leadership strategies that deliver profitable sales growth for Walmart & improve the shopper experience. These Omni solutions should include shopper and category insights across products/ assortment, placement, merchandising, pricing, and promotions and align to Category Vision.


• Project Management and Results tracking on In-Store & Digital Merchandising Strategies


• Utilize Luminate & Digital data analytics to make data-driven recommendations on how to improve and/or optimize the shopping and navigation experience.


• Support Internal Stakeholders to Identify and Solve for Key Opportunities Through Regular and Ad Hoc Analytics/Story Telling (i.e. Line Reviews, Cat Reviews, Through the Line Initiatives, In-store POG)


• Identify analytics and research opportunities on the Walmart & Sam's Club team and work with internal counterparts like advanced analytics, category strategy, and consumer insights to close any analytical or research gaps or needs.


• Be the leader in bringing insights and analytics that focus on future category growth or expansion opportunities.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.


• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.


• Best-in-class learning and development support from day one, including access to our in-house Mars University.


• An industry competitive salary and benefits package, including company bonus.


• This role includes a company vehicle.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

This position is not eligible for relocation benefits.

#LI-Hybrid #LI-MS1

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.