Brand and Demand Strategist | Marketing Agency | Hybrid in Charlotte, NC
Candidates must be local to Charlotte, NC to be considered for this hybrid role. Hybrid: In-person at our Charlotte, NC office 3 days per week (Tuesday - Thursday). Mondays and Fridays are work remote as optional.
Highlights
We work to unleash the greatness that impacts our everyday lives
We are collaborative, friendly, fun, and do amazing things
We value the bond with each other as we build community in-person
We bring together brand and demand generation for B2B manufacturers
We offer competitive compensation, paid time off and benefits
Brand & Demand Strategist
The Brand and Demand Strategist role on our professional services team plays an essential part in leading our client engagements to position and capitalize on brand and CX alongside maximizing demand.
The Brand Strategist role leads the creative strategy and activates demand generation marketing initiatives for our B2B manufacturing customers. The role requires a breadth of strategic thinking and experience with creative strategy, planning, customer experience, and multichannel digital assets. The ideal candidate is a collaborative leader capable of interfacing with key stakeholders (both internal and external), uniquely positioning brands, and working on many different customers/projects simultaneously.
Your Responsibilities
Develop brand positioning coupled with multi-channel programs and campaigns strategies for our mid-market and enterprise clients in collaboration with our practice area leaders
Facilitate discovery sessions with executive level clients to uncover unique differentiators and develop a strategic approach that will lead to program results.
Enhance and develop brand positioning, narratives, messaging hierarchy and creative campaigns that improve cohesion of brand story across every element of customer journey
Author insight-led marketing briefs, lead the creative development of brand marketing campaigns, and manage campaign rollout, with emphasis on measurement and optimization
Plan and achieve marketing and sales lead generation objectives across digital and offline lead sources
Collaborate with professional services practice area leaders to successfully lead and enhance demand generation programs and campaigns
Develop budgets and financial modeling, including planning, budget forecasting, KPI measurements, ROI, and customer acquisition costs
Your Required Education and Professional Experience
3+ years experience as a Brand and Demand Strategist.
Experience developing brands and demand generation programs with closed-loop marketing ecosystems.
Ability to work autonomously; self-sufficient and personally motivated to deliver excellent work and results.
Interpersonal skills: exceptional verbal/written communication, listening and coaching
Advanced enterprise research and analytic tools, and call analytics
Ability to work in a collaborative and innovative team environment
Your Personal Attributes & Skills
Strong leadership skills: confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
Team player who works well collaboratively and is quick to credit others
Positive attitude with humility and a sense of humor
Strong results-orientation and ambition to advance career
Excellent interpersonal, written and oral communication skills
Effective time management skills and the ability to multitask calm under pressure
Commitment to ensuring team member job satisfaction, developing their skill sets, and advancing their careers
Strong intellectual curiosity and high attention to detail
Autonomy and pro-activity
Comfortable with (and eager to create) change and fluidity based on circumstances
What We Offer
Be part of a team that likes to have fun and is focused on quality work and performance
Competitive Salary, Health Insurance, Disability, 401k + Match, and Profit Sharing
Paid time off for holidays, vacation, sick or personal