Position available at #1 Cochran Buick GMC, Inc. in Pittsburgh, PA. Work closely with management & our growing Marketing & Brand team & leverage data science to identify customer needs & create customer segments to effectively grow revenue. Provide advice & guidance on CRM strategy that successfully engages & retains customers from purchase to repurchase. Collaborate w/VP & Chief Brand Officer in defining & establishing a vision, roadmaps, strategic plans, & procedures for creation & development of effective customer loyalty & engagement program using customer research & projected business impact. Participate in research & focus groups, conduct data analysis, & discern common themes & patterns within available customer feedback to fully understand the customer's voice, & design, develop, & execute customer loyalty & engagement strategies. Advise management & staff in the development & execution of overall customer loyalty program, including personalization strategies, customer feedback tools, triggered user journeys, communications cadence, & efficient, user-friendly call routing protocols. Ensure program success & efficiency by partnering in resource discussions, training, content development, scripting, & survey creation. Local telecommuting allowed up to 2 days per week. Reqs: Bachelor's degree in Marketing, Business, Commerce or related field. Must have 5 years exp. managing loyalty programs, CRM strategies, data segmentation, marketing automation & customer lifecycle journeys. Must be knowledgeable of: (1) Applying data science to measure & focus on business KPIs to effectively prioritize projects based on potential business impact; (2) Digital deployment of loyalty programs, including mobile app-based programs; & (3) Agile development practices, user experience & actionable customer needs statements. Send resumes to: Ms. Courtney Halle at challe@cochran.com with job title Director - Customer Loyalty in subject line.