Job Description:
Our clients' Digital Activations team is in need of a mid level CRO resources to support client engagements.
Requirements:
- 3+ years minimum experience with Adobe Target and Adobe Analytics
- CRO, digital marketing, analytics experience
- Understanding of HTML, CSS, JavaScript, and APIs
Role and Responsibilities
-
- Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
- Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
- Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
- A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
- Assess and audit the current state of testing & personalization programs
- Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
- Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
- Accelerate implementation and achieve ROI on the Adobe Target investment
- Provide consulting and roadmap for website optimization and customized experience strategies to clients
- Partner with developers to configure personalization elements in Adobe Target
- Partner with UX/UI teams to take finalize content for personalization or testing
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