At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The ideal Associate UX Writer candidate is obsessed with creating a better user experience through clear, concise communication. They are eager to learn, not afraid to fail, and thrive in collaborative environments. Candidates should feel confident and comfortable running solo on projects and working with design partners.
This role reports to the Creative Director in Austin, TX and will play a critical role in the application of brand voice to YETI's customer journey.
Responsibilities:
Leverage data and insights to identify content and copy improvements on YETI.com
Write iteratively to create clear, engaging copy for user flows to drive conversion
Shine in short-form copy and create compelling long-form copy for product detail pages, gear guides, and FAQs
Become an expert in the YETI style guide to thoroughly understand every element of the site.
Be a steward of and maintain the YETI brand voice and guidelines
Collaborate with team members to determine the strategic direction for customer-facing copy that aids in the presentation and discovery of YETI products
Translate creative direction and story points from creative briefs and identify opportunities to uplift copy with compelling messaging
Present ideas in a clear and focused way that builds consensus with the team
Must be a team player, able to work within design sprints on multiple projects in a fast-paced environment
Qualifications and Attributes:
Bachelor's degree or equivalent experience
Understanding of UX design principles
Willingness to learn, fail, and hone your craft
Experience with consumer product brands is preferred
Experience in digital marketing/advertising is a plus
You can quickly grasp the brand voice and bring it to life
Strategic thinker with the ability to solve problems and navigate ambiguity
Ability to present and rationalize your work
Accuracy and attention to detail in writing and overall craft
Excellent time management and organizational skills including accuracy and attention to detail
You know how to deliver the best idea and understand the nuances of each communication channel and platform
Optimistic, energetic, and possesses the ability to thrive in a collaborative team environment
Location: On-site three days a week in Austin, TX. Office located off Southwest Parkway.
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YETI is proud to be an Equal Opportunity Employer.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html
All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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