We are seeking a creative and motivated Digital Marketing Specialist to drive Flexion's growth through strategic communication, marketing, writing, and publishing efforts. Your passion for collaboration will help you learn from fellow Flexioneers about our experiences and client outcomes. You will then craft the creation of compelling digital marketing content that generates new opportunities and drives growth for Flexion. You'll establish and maintain the processes necessary to create, deploy, and monitor marketing artifacts across social channels and make incremental website improvements.
At Flexion (an agile software company that's been delivering excellence for over 25 years), our company culture is built on autonomy, trust, and transparency. We empower teams to remain self-sufficient and self-directed by hiring people who can solve complex problems through collaboration-this means lending a hand and flexing your multi-skilled muscles (research, content, business analysis, information architecture, etc.) as needed. We are looking for an individual that will be at the center of our marketing efforts and can help us amplify telling our story to drive new business opportunities and attract future employees.
What the job looks like:
You'll be a center of Flexion's marketing effort by identifying and implementing our marketing and branding strategies. You'll work closely with all aspects of Flexion, including leadership, business development, recruiting, project teams and Human Resources to help curate communications and marketing initiatives for distribution to clients and candidates through Flexion.us, our AWS presence, our membership in the Digital Services Coalition, social channels, and events.
Work with Flexioneers to enable Flexion to effectively tell its stories and raise awareness of our capabilities, experiences and passions
Craft efficient, lean marketing campaigns with small budgets to quickly experiment and learn what works best for conversions and awareness
Writing, editing, and maintaining our case study archive, blog articles, press releases, and thought-leadership pieces to help tell success stories relevant to specific opportunities
Facilitate an editorial calendar for online content, including photography, imagery, videos, blogs, editorial calendars, or other content that will optimize the online user experience.
Facilitate and help maintain Flexion's website and social channels
Evaluate the effectiveness of communication and marketing efforts through data analytics and tracking to create actionable insights
Create and manage digital marketing budget
Collaborate with Flexioneers and external resources to develop digital marketing content
Why we want to hire you:
You are an experienced digital marketing professional with a desire to both collaboratively identify our marketing strategy and work with a multidisciplinary team to tactically implement that strategy. You have a portfolio of experience that has helped a digital services or software organization increase potential business opportunities and attract future employees.
You have:
4-7 years of digital marketing experience
Bachelor's degree or equivalent experience
Self-driven and can-do attitude
Strong research skills to inform marketing pieces
Hands on experience writing blog articles, press releases, and thought-leadership articles
Ability to ideate and execute on creative ad campaigns, thought-leadership articles, and other interactions using innovative visual media (images, video, etc.) on digital communication channels to support a company's brand, accomplishments, and recruiting efforts
Hands-on experience with digital marketing campaigns, tools, and platforms
Hands-on experience with SEO/SEM tools and approaches
Hands-on experience maintaining an organization's website
Expertise with social media (LinkedIn) campaign management, data analytics (link tracking, CTR, etc.), and paid online advertising
Experience using LinkedIn, X, Instagram, Reddit, and other social media platforms to engage with potential clients and job candidates
A referenceable collection of work that demonstrates expertise in various aspects of digital marketing, such as successful campaigns, growth metrics, or engagement statistics
Experience working with a software engineering or digital services company
At Flexion, we live by these principles:
Speak openly and honestly with your colleagues and clients about problems and proposed solutions
Welcome and handle changing requirements and priorities with little or no warning
Collaborate online in small groups about 50% of the time
Encourage simple and minimal solutions that keep options open
Expect and vocally advocate for quality first
Learn new practices and techniques as the situation demands
Ensure the teams develop demonstrable software or deliverables every week or two
Do what needs to be done to deliver the product or project without ego or attitude
Dig deep to find the root causes of problems so we can create the right solutions
Relentlessly improve yourself, your team, and your processes
The most efficient way to reach our recruiting team is to submit your resume through the URL provided.
The salary for this position is in the $90,000-$105,000 range annually.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 608-205-8868 for assistance.
Job Location
811 E. Washington Ave., Suite 400, Madison, Wisconsin
Position Type
Full-Time/Regular
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 608-205-8868 for assistance.