Content Marketing Manager at HAYS in Albany, New York

Job Description:

The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate's/applicant's qualifications, skills, and level of experience as well as the geographical location of the position.


Applicants must be legally authorized to work in the United States. Visa sponsorship not available.


Our client is seeking a Content Marketing Manager in New York City , NY.


Role Description


We are seeking a detail-oriented Content Marketing Manager to lead our content initiatives. The ideal candidate will have a strong background in B2B marketing, excellent storytelling skills, and the ability to drive engagement and conversions through compelling content. This role requires an understanding of the healthcare industry, a data-driven mindset, and a passion for creating high-quality content that resonates with our target audience.


The Content Marketing Manager will serve as the extension of our founder & CEO's voice and vision. This role requires extensive collaboration with executives and thought leaders within the company. The ideal candidate must exhibit exceptional attention to detail, both verbal and visual, and lead the charge in maintaining the highest standards of quality for our content delivery. We know that artificial intelligence can help create content quickly but show us that humans are still better placed to deliver the quality needed to persuade and inform.


• Content Strategy Development:
o Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
o Use analytics tools to track content performance, optimize content for search engines, and make data-driven decisions.
• Content Creation and Management:
o Produce high-quality, engaging content including blog posts, PowerPoint slides, whitepapers, case studies, eBooks, infographics, and videos.
o Collaborate with internal teams and subject matter experts to gather insights and create valuable content.
o Manage the content calendar to ensure consistent delivery of content across various channels.
• Email Marketing Campaigns:
o Build and implement email marketing campaigns to nurture leads and engage existing customers.
o Analyze email campaign performance and optimize for better results.
• Marketing & Sales Support:
o Create collateral for marketing and sales support, including brochures, presentations, and product sheets.
o Ensure all materials are on-brand and align with overall marketing strategies.
• Collaboration and Coordination:
o Coordinate with designers and other team members to create visually appealing and engaging content that resonates with our target audience.
o Work with subject matter experts and customer success teams to ensure content accuracy and relevance.
• Social Media Management:
o Develop and implement a social media strategy to increase brand awareness and engagement.
o Create and curate engaging content for social media platforms with special focus on LinkedIn.
o Monitor social media channels for trends, feedback, and opportunities to engage with the audience.


This position is open to applicants who are legally eligible to work in the United States, from the following States: AZ, CO, FL, GA, IL, NY, NC, NJ, TN, TX


Skills & Requirements


• 5+ years of experience in content marketing, preferably with a background in healthcare tech.
• Native English speaker with excellent writing, editing, and storytelling skills.
• Proficiency in WordPress and familiarity with marketing automation tools.
• Ability to work independently and collaboratively with executives.
• Exceptional attention to detail, both verbal and visual, with a focus on quality.
• Proficiency in Adobe Creative Suite, Canva, or other design tools.
• Understanding of social media best practices, algorithms, and trends.


Benefits/Other Compensation:


Medical, Dental, Life Insurance, 401K.


Why Hays?


You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there's a position you really want, you're fully prepared to get it.


Nervous about an upcoming interview? Unsure how to write a new resume?


Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.


Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays' guiding principles is 'do the right thing'.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.


In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.


Drug testing may be required; please contact a recruiter for more information.


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#1163161 - Cindy Martinez