Diptyque- Luxury Fragrance House has established itself as one of the most renowned, leading fragrance houses within the luxury market today. Founded in 1961, the Maison is known for its mix of iconic scented candles, personal fragrances, bath and body products, and home décor. Its flagship boutique is in Paris' 5th arrondissement at 34 Boulevard Saint Germain.
The Omnichannel Marketing Manager will be responsible for developing go-to-market strategy, 360 marketing plans, side by sides, market meeting presentations, promotional programs, and managing visual weeks for key retail partners, aligned with the brand's global strategy. This role will craft programs to drive awareness and traffic to retail boutiques, including managing store opening events and client experience events. The role will proactively monitor and analyze budget spending, SKU/category performance, and post-launch analysis. The Omnichannel Marketing Manager will cultivate and maintain strong partnership across marketing team.
Key Responsibilities
Partner with the Senior Marketing Director in the development, execution, analysis of Omni marketing programs, strategies to increase market share, drive growth and elevate in-store client experience
Work closely with Head of Sales and account leads to maintain relationships with retailers, develop business strategies, capitalize on growth opportunities
Maintain 360 communication with field sales on animations, events, launches.
Collect data and feedback on promotional programming
Actively partner with sales and demand planning to support S&OP process
Work with account leads to ideate and implement brand specific, along with retailer-specific high-touch in-store events
Evaluate and analyze brand performance to determine the effectiveness of marketing programs, analyze performance, ROI, create action plans, and provide a full report on product launches
Analyze key promotional activity and retailer event periods to examine ROI and opportunities based on results. Ensure all key learnings are communicated effectively to impact program making decisions and strategies relevant to drive growth in the key accounts.
Evaluate marketing spend by line with overall company objectives and mix of business
Collaborate with E-Retailer Marketing Manager to manage online partnerships and marketing opportunities to build and maximize online visibility and sales growth. Implement strategy, execution, and analysis of all online marketing efforts ensuring cohesive omnichannel alignment
Partner with E-Retailer Marketing Manager and Digital Marketing team in the creation of an integrated digital co-op strategy across retailers to drive awareness and engagement while maintaining ROI
Partner with E-Retailer Marketing Manager to enhance the customer experience across all omnichannel touchpoints with a strong focus on identifying new, targeted sampling opportunities, measure effectiveness, and report post-program findings
Maintain competitive intelligence by staying in close contact with field sales teams and actively seeking knowledge of competition through store visits, trade publications
Account for monthly marketing spend commitments-GWP, Promotions, Events, and Retailer programs
Review brand/product/SKU performance analysis on monthly basis including post-launch analysis and feedback to US and global teams
Manage requests from regional field leaders (wholesale and retail)
Prepare and present marketing plan twice annually to all wholesale partners and retail teams and manage follow-up planning to create and execute a full 360 marketing program by retailer
Assist to improve the forecast accuracy of saleable and non-saleable goods
Interact with the field sales team to ensure complete planning to improve the forecast accuracy of saleable and non-saleable goods (POSM such as samples, gifting materials, etc).
Manage merchandising support of retail partners, coordinate printing, shipping, and tracking all printed materials and merchandising kits, disseminate, and ensure adhesion to launch specific merchandise directives
Forecast merchandising tools by launch
Collaborate with global VM teams on retailer-specific merchandising/outpost needs, manage conception to execution including design, assortment, and budget
Partner in the management, planning, and execution of new wholesale and retail door openings and upgrades
Who You Are
4+ years previous experience in operational trade marketing, ideally in the luxury or beauty industry
Flexible and adaptable to change
Collaborative
Strong written and verbal communication skills, including presentation skills
Analytical and strategic thinker
Proficient use of Microsoft Office (advanced Excel skill set)
Meticulously organized and extremely attentive to detail, with planning and prioritization skills that don't falter in a fast-paced work environment