Job Summary - The Sr. Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies to drive attendance, engagement, and revenue for Fair Grounds diverse offerings, including the casino, OTB, and horse racing operations. This role requires a seasoned leader with a creative and analytical background, and a passion for driving results. The Director of Marketing will oversee all marketing activities, including advertising, promotions, digital marketing, public relations, and events.
Essential Functions -
Responsible for strategic oversight for all aspects of marketing for the Casino, Racing, OTB Network including Advertising, Direct Marketing, Players Club, Promotions and Player Development in order to drive business results and improve our overall guest experiences.
Establishes and administers procedures pertaining to the proper coordination of all operating activities relating to assigned departments, with special emphasis on guest service, compliance, internal controls, and security of company funds.
Supervises and directs the day-to-day operations of areas of responsibility through assigned department managers and supervisors; counseling, guiding, and instructing them in the proper performance of their duties.
Serves as key liaison between corporate marketing stakeholders (Corporate Marketing, Database/Campaign Marketing & CRM, Analytics) and strategic partners (Ad Agency, etc.)
Oversees Player Development area to coordinate and implement player programs that are sustainable, and profitable
Direct and monitor all marketing analysis for accuracy and reports pertinent information to the General Manager.
Must be well versed and experienced in campaign management, Profit and Loss statements, budget, and market plans.
Director is responsible for developing and coordinating programs to attract mid to high limit players and host such guests to ensure guest satisfaction and repeat visits.
Analyze customer database for; demographics, spend, revenue, profitability, frequency, recency, past dues, in-actives, and make recommendations to increase visitations and spend.
Must be able to quantify all expenditures with pro-formas and compare to actual results.
Create and execute all major racing special events.
Present yearly plan to Racing Commission.
Performs other related duties as assigned.
Education and/or Experience:
Bachelor's degree in marketing, finance, or related field
Five to seven years of progressive marketing experience
Experience in a family or hospitality setting preferred
Licenses/Certificates:
Must be 21 years or older. Must be able to obtain a Gaming and Racing License from Louisiana Racing Commission.