Execute subscriber engagement strategy across subscribers, products, and channels for enterprise initiatives
Assist in executing and monitoring test plans to enhance customer engagement and retention across various channels including email, on-site, app, social, and print
Lead multi-faceted projects with several dependencies with colleagues across the department, helping drive projects from ideation to completion
Request, collect, and analyze data from multiple sources and create and maintain timely and accurate reporting
Collaborate with the local marketing team to ensure alignment
Independently manage ad-hoc requests - negotiate scope, set expectations, define requirements, and manage tasks to completion
Collaborate closely with enterprise data colleagues to access and develop necessary data and insights for informed marketing decision-making
Partner with business stakeholders to further enhance a culture of data-driven decision-making and adoption of best practices
Ensure the highest level of clear and timely communication with the team, key stakeholders, and other members within the organization.
Keep abreast of digital marketing trends for regular innovation and best practices
Qualifications
Bachelor's degree and 3 years of experience in digital marketing, with a track record of growth and development
Two (2) years of experience focused on digital engagement, subscriptions, and/or subscriber engagement and retention
Proficiency in communication and experience platforms such as email, web analytics, social, and on-site tools, with an emphasis on personalization and segmentation
Excellent execution skills, highly detail-oriented with a bias for action
An eager collaborator with growing project management skills
Leads with data - adept at collecting and synthesizing data, uncovering insights, and delivering reports and recommendations to management
Strong communication and writing skills, strategic thinking, data analysis, and staying updated with industry trends.
Experience with Excel, PowerPoint, Tableau, GA, Paid Platforms, Asana, Jira
High ethics and integrity
A self-starter with the ability to develop thoughtful strategies and execute flawlessly
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The annualized base salary for this role will range between $34,200, and $70,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. recblid qy3szsgodiz8p4aap8ui4fmhs7sto6