As the Marketing Manager you'll be responsible for managing and implementing marketing and communication programs to drive leads and ensure clear consistent communications for all Douglas Emmett commercial properties in Southern California and Honolulu.
Responsibilities:
Monitor leads, analytics and sales to identify trends, evaluate traffic / sales goals pace, and make marketing plan recommendations to improve performance
Manage company CRM of leasing agents and analyze and present reports on a regular basis.
Oversee broker incentive program
Work closely with Regional Directors, Leasing Agents and Marketing Director to schedule daily eblasts and determine which suites/ properties to promote while ensuring that information and specs are correct.
Develop and execute marketing strategies and campaigns for commercial properties.
Work with in-house graphic designer for creation of online and offline marketing initiatives including email blasts, collateral, signage and events.
Support social media efforts with relevant content and monitor various social media platform pages for potential issues, good stories, etc.
Oversee company-wide Google Ads and Google Analytics
Work with the Marketing Director on brand strategy and implementation of best practices for all Douglas Emmett Company properties.
Plan and manage events for leasing agents.
Review and update leasing signage programs and manage outside signage vendors to update signs as needed.
Serve as brand gatekeeper for the Douglas Emmett properties with ultimate accountability for ensuring every touchpoint the public has with Douglas Emmett are consistent and in alignment with brand guidelines.
Ensure company and partner websites and marketing materials are current and updated regularly.
Work with the marketing creative team to brainstorm ideas for new and innovative marketing campaigns, promotions and events.
Other duties as assigned.
Experience and Skills:
5 years' prior B2B marketing experience required
Experience with Google Ads and Google Analytics
Excellent communication skills - verbal and written
Ability to communicate effectively with vendors, tenants, employees and managers to ensure the smooth implementation of the marketing strategy for the projects
Positive attitude and the desire to work in a team environment
Car required
Excellent organizational and project management skills
Detail-oriented, effectively working on multiple projects concurrently and has the innate ability to get things done with speed, urgency and accuracy
Demonstrated ability to use standard software applications (e.g. Windows, Microsoft Office Suite, CRM, Wordpress, on-line database applications)
College degree in Marketing, Communications or related field preferred.