Yahoo - Native Client Services Lead at Yahoo! Inc. in Mountain View, California

Job Description:

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

The Yahoo Native Network powered by Taboola is our advertisers' destination to reach engaged viewers across Yahoo placements and exclusive partners. YNN is integrated within the Yahoo DSP, so they can activate high-impact native ad formats to drive performance across their omnichannel campaigns.

About Native Client Services :
The Native Client Services team is part of our Yahoo Consumer organization. We develop and optimize performance, creative, and delivery for advertisers running Native campaigns. We thrive on killer click-through rates, skyrocketing conversions, constant learning, great co-workers who push us to be better, and a dynamic, fun environment.

About the Role :

As a Native Client Services Lead, you will be a specialist in Native advertising, analyzing market insights, creating and testing effective ad copy and images, targeting the right audiences, and optimizing bids and budgets to maximize advertisers' ROI. You will push the limits of digital marketing to achieve client success. Working closely with Sales counterparts (Native Specialists and Ad Operations Specialists), you will be a key resource for Yahoo's most valuable advertisers, planning and implementing their Native digital marketing campaigns.

Your professional demeanor and developed interpersonal and communication skills make you an expert in building relationships with external clients and driving cross-functional cooperation with internal teams. You can manage multiple complex projects, teams, and clients, employing your organizational skills, ability to prioritize, statistical analysis, and business acumen to make a significant impact.

Responsibilities:

• Campaign Management : Serve as the primary point-of-contact for all campaign-related inquiries throughout the campaign lifecycle, ensuring campaign success by owning tasks and leveraging support teams.


• Account Leadership : Lead a portfolio of accounts, acting as a "small business owner" to grow clients' businesses. Identify and prioritize opportunities for improved campaign performance and growth.


• Expertise : Become an expert on the Yahoo Native Network powered by Taboola and demonstrate proficiency across Yahoo's Native offerings.


• Collaboration : Collaborate effectively with Sales, Ad Operations, Taboola, and other internal team members to develop and grow existing accounts, achieve client goals, and provide best-in-class service.


• Client Relationships : Develop and cultivate relationships with brand and agency clients, acting as a consultant to their business. Communicate directly with advertisers and agencies at all levels to promote behaviors that grow spend and ensure long-term client success.


• Performance Monitoring : Monitor and influence campaign delivery and performance. Evaluate and analyze performance reporting using various analytics tools to diagnose potential issues and identify optimization opportunities.


• Strategic Insights : Develop and provide Strategic Insights, Campaign Wrap-ups, and/or Quarterly Business Reviews to clients. Implement creative ways to improve agency and client relationships and share performance-enhancing suggestions.


• Training : Own the training plan for new clients as well as continued training for existing clients.


• Product Feedback : Represent client needs by providing feedback to Taboola Product teams to identify and define features, integrations, and product improvements.


• Proactive Leadership : Lead proactively, thinking multiple steps ahead to move accounts forward, troubleshoot and escalate delivery and performance issues, and provide optimization and up-selling opportunities for campaigns.

Qualifications:

• Education : BS/BA from an accredited university or equivalent experience.


• Experience : 3-5+ years of sales/marketing experience, preferably in digital advertising or a related field.


• Client Services : Experience working with clients in a client services role.


• Campaign Management : Proven ability to manage and optimize campaigns by analyzing client ROI/CPA goals and data, media buying cycles, website architecture, and product/service update schedules to achieve client goals.


• Communication Skills : Outstanding written and verbal communication skills.


• Technical Proficiency : Advanced knowledge of Google Suite and Excel.


• Organizational Skills : Strong attention to detail and ability to handle multiple priorities.


• Problem-Solving : Ability to creatively solve problems and uncover opportunities using data, analytics, and critical thinking.


• Industry Knowledge : Deep understanding of digital marketing strategies, campaign development and management, and a dedication to staying current on industry trends.


• Consulting Experience : Experience servicing and/or consulting in a vendor/client relationship.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.

The compensation for this position ranges from $91,500.00 - $190,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.

If you're curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.