Public Relations Specialist at Garmin International in Olathe, Kansas

Job Description:

Overview

We are seeking a full-time Public Relations Specialist in our Olathe, KS location. In this role, you will be responsible for focusing on messaging and PR-content creation for one or more Garmin business segments, including automotive/mobile, aviation, fitness/wellness, outdoor and marine and building awareness of Garmin products by developing compelling and well-written press releases, media advisories, company statements, quotes and more for use in print, broadcast and online media.

Essential Functions

• Drive awareness of Garmin's business segment products and demonstrate their unique advantages of compelling design, superior quality, and best value to members of the media and general public


• Work closely with Garmin's Business Segment Board to develop/execute advanced or complex PR strategies/programs that are aligned with the segment's goals, including press releases, media advisories, product pitches and company statements and quotes


• Communicate applicable strategies/programs to Garmin offices/teams in other countries and assist in translation and localization of messaging when needed


• Lead efforts to make Garmin the global leader within the respective market


• Attend/represent Garmin at industry tradeshows and PR events


• Assist in planning/executing large media events surrounding new product introductions, tradeshow activities and other special events


• Communicate a deep understanding of Garmin's product line and the competitive landscape


• Collaborate with Garmin's Social Media Manager and Content Creators in developing market-related content for the company's social media channels


• Assist with other business segments' PR needs as necessary and work with appropriate associates to react quickly/accurately to communication needs in absence of manager


• Provide mentoring to Media Relations Associates as appropriate


• Assist the Corporate Communications team and Communications department in other markets and areas as needs arise

Basic Qualifications

• Bachelor's Degree in Public Relations, Marketing, Communications, Journalism, English, or related field AND a minimum of 1 year of public relations, marketing experience or equivalent work experience


• Demonstrates a working knowledge of Garmin products and the market(s) served


• Demonstrated strong and effective verbal, written, and interpersonal communication skills and excellent presentation skills


• Displays compelling writing skills and knowledge of Associated Press style guidelines


• Willingness to travel to trade shows and media events


• Must be a highly organized self-starter able to manage multiple projects/meet deadlines with minimal supervision, and exhibit outstanding professionalism, judgment, and integrity

Desired Qualifications

• Experience in/enthusiasm for navigation, consumer electronics, wireless and activities associated with Garmin products and services


• Experience with digital/social media

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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