Web Merchandiser at Colony Brands, Inc. in Monroe, Wisconsin

Job Description:

Job Description



Are you passionate about crafting visually stunning online experiences? Do you have a knack for driving sales through strategic web merchandising? We're looking for a creative and detail-oriented Web Merchandiser to join our dynamic team!


What You'll Do
You'll play an important role in driving online sales and enhancing the customer shopping experience by strategically managing the visual presentation and organization of products on assigned ecommerce sites and promotional emails. You'll also be responsible for:
• Curating and optimizing the visual presentation of products on sites to enhance the overall user experience. This includes selecting product imagery, arranging product displays and ensuring consistency to brand guidelines.
• Conducting regular audits of website content and navigation structure to ensure accuracy and consistency for optimal customer experience. This involves creating logical product categories and subcategories based on product attributes and customer preferences.
• Tracking key performance metrics to assess the effectiveness of ecommerce merchandising strategies. This includes analyzing data to identify trends, opportunities, and areas for improvement in website performance and user engagement.
• Managing and updating website content, including product descriptions, pricing information, and promotional banners.
• Collaborating closely with the Ecommerce, Brand and Creative teams to ensure alignment of merchandising efforts with overall business goals.


Qualifications



We need a creative professional with 2+ years of experience in digital marketing. Ideally you will have a Bachelor's degree in Business, Merchandising, Marketing or a related field and 2+ years of ecommerce experience. In addition, we are looking for:
• Proficiency in web analytics tools and content management systems
• Strong understanding of ecommerce principles and best practices
• Excellent attention to detail and organizational skills
• Creative thinking and problem-solving skills


About Us



With over 20 years of experience, Integrated Marketing Solutions, Inc. (IMS) manages consumer catalog and direct response mailing lists. Integrated Marketing Solutions, Inc. is an affiliate company of Colony Brands, Inc. which is one of North America's largest, multi-channel direct-marketing companies. We generously support the communities we work in and offer many benefits and programs that support the well-being of our employees.


Benefits Details



Colony Brands is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation: