SVP, North America Local Sales at The Knot Worldwide in Chevy Chase, Maryland

Job Description:

ABOUT THE ROLE AND OUR TEAM:

As the Senior Vice President of North America Local Sales, you will lead and inspire a high-performing sales organization focused on selling online subscription advertising space on The Knot and WeddingWire brands to wedding and event-related small businesses across the United States and Canada. This role is pivotal in driving revenue growth across the full customer lifecycle, from new business acquisition to account management retention and growth strategies. You will oversee a sales organization of approximately 230 individuals who are dedicated to achieving monthly sales targets and delivering an exceptional customer experience to our advertising vendors. You will strategically partner with leaders within Operations, Enablement, Marketing and Product to optimize sales processes, drive performance, and enhance customer experience.

RESPONSIBILITIES:

• Lead and mentor a large sales organization, providing strategic direction, coaching, and development opportunities to drive performance and achieve revenue targets
• Be the subject matter expert on industry trends, regulations, and best practices to develop and execute new sales strategies and initiatives
• Partner with Operations and Enablement teams to continue to evolve the GtM model and motion in order to meet/exceed productivity and performance expectations
• Collaborate with Operations to optimize sales processes, workflows, and technology solutions to improve efficiency and effectiveness
• Collaborate with Enablement to develop and implement training programs and tools that enhance the skills, capabilities and therefore, performance of the sales team
• Utilize data-driven insights to measure performance, identify opportunities, drive continuous improvement and provide regular updates to executive leadership
• Lead by example, fostering a culture of accountability, collaboration, and innovation
• Have a strong point of view on recruiting, onboarding, developing and retaining top sales talent, ensuring the team is equipped to succeed in a fast-paced, highly transactional sales environment
• Analyze market trends, competitor activity, and customer feedback to identify areas for growth and optimization within local markets, and collaborate with partner organizations to action
• Work closely with Marketing leaders to ensure lead generation activities, campaigns and messaging are supporting sales objectives
• Provide valuable insights from the field about customer needs, pain points, and market trends to Product and Marketing leaders to develop and evolve product offering
• Represent the company at industry events, conferences, and trade shows to promote brand awareness and foster relationships within the local wedding community

• A minimum of 10 to 15 years of experience in sales, with a significant portion of time spent in progressively senior leadership roles
• Bachelor's degree required; MBA preferred
• Demonstrated experience managing large sales organizations of at least 100 individuals, with direct oversight of people managers
• Experience overseeing both New Business and Account Management sales teams
• Proven track record of success in leading high-performing sales teams through transformational stages, preferably in a B2B sales environment
• Strong knowledge of Sales KPIs across the entire sales funnel and experience leveraging data analytics to pinpoint challenges/opportunities, as well as drive decision-making and sales performance
• Exceptional strategic thinking, problem-solving, and decision-making skills with a proactive approach to addressing challenges and driving results
• High emotional intelligence (EQ) and the ability to build strong relationships and communicate effectively with individuals and leaders across multiple levels and functions
• Role model holding yourself and your team accountable to deliver on your commitments
• Experience leading high-velocity sales teams with short sales cycles, ideally in the digital advertising or subscription-based business model
• Proven ability to drive, inspire, and motivate sales teams to achieve ambitious goals while maintaining a positive and inclusive work environment
• Experience working with CRM systems, sales automation tools, and other relevant software applications (Salesforce, preferred)
• Willingness to travel as needed to meet with internal leadership, sales team offsites, attend events for clients that support sales activity and our brand recognition