*Digital Strategist at University of Oklahoma in Norman, Oklahoma

Job Description:

Do you want to join a fast-paced, newly formed strategic marketing and communications department where you can leave your mark on the University’s digital footprint?  As the inaugural digital strategist, the successful candidate will work alongside stakeholders across the entire university to align, create, and facilitate content and best practices for website creation and maintenance.  This high visibility and high impact role will work alongside the web team to drive change for our colleges, units, and divisions by not only attracting our audiences to our websites but also providing engaging actions that resonate with these audiences.  The successful candidate will be empowered to use their creativity to create innovative solutions, to enhance websites using tactful execution, a keen eye to data-driven results, and showcase and elevate the OU brand in a digital first platform.

Essential Duties: 

• The  Digital Strategist is responsible for leading, strategizing, managing, and executing web projects and tasks associated with the University of Oklahoma. This includes web strategies, content updates, project management, usability, brand standards and assisting with design. 


• Using a client focused approach, creates and establishes processes and schedules to liaise with internal constituents and externally with vendors to ensure streamlined processes for all strategic web projects.


• Plans, develops, and project manages assignments and incoming workflow and support the web team using best practices to ensure all projects are on time.


• Conceptualizes, researches, and executes web projects and initiatives requiring a high degree of sophistication and depth of knowledge in order to promote the OU brand.


• Responsible for coordinating strategic web development, design, and managing feedback.


• Oversee content posted to the public website as consistent, accurate, and relevant by collaborating with University constituencies and their department content authors.


• Works directly in the content management system to maintain, create and update content for website. 


• Monitor, evaluate, report and analyze web analytics/activity for public website, share trend results with corresponding departments. 


• Collaborate with marketing team to ensure consistent messaging and branding across all marketing channels (press releases, social media, publications, etc.), as well as assist with marketing and communications strategies and promotional planning. 


• Analyze the effectiveness of marketing activities and recommend ways to improve return on investment. 


• Other duties as assigned. 

Required Education and Experience: Bachelor's Degree in Business Administration, Marketing, English, Journalism, Communications, or related field, AND:

• 24 months of related experience. 

Equivalency Substitution: Will accept 48 months of experience in lieu of Bachelor's Degree for a total of 72 months related experience

Skills:

• 
  Knowledge of University policies and procedures.
  
  


• Strong problem-solving and decision-making skills with the ability to execute program deliverables.


• Creativity, flexibility, and the ability to communicate and work effectively and efficiently with diverse groups within OU (administrators, faculty, staff, students, alumni, patients). 


• Ability to analyze data and use metrics to make adjustments, track usage, and determine effectiveness.


• Ability to coordinate and organize requests and prioritize, oversee and facilitate projects and requests with strong attention to detail


• Exceptional understanding and experience in website strategy, design, and best practices. 


• Completes work independently and collaboratively.


• Ability to lead effective design strategies that align with the University's brand and marketing strategies


• Experience working in a web content management system, especially Adobe Experience Manager and Evoke. 


• Knowledge of current media technology and its use for effective web communication strategies.


• Ability to manage multiple projects in a fast-paced, deadline-driven environment, preferably utilizing a project management system.


• Self motivated go getter with the ability to work in a team environment. 


• Excellent communication skills both oral and in writing and editing. 

Certifications: None

Advertised Physical Requirements:

• Physical: Effective written and verbal communication skills. Sit for prolonged periods. Ability to engage in repetitive motions.


• Environmental: Standard Office Environment. Frequent exposure to pressure caused by deadlines and busy periods.

Department Preferences: 

• 5 years of relevant experience in a communications, web management, or marketing role. 

Supervision: None 

Special Instructions: If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/Policies-Handbooks/TB-Testing.

Why You Belong at the University of Oklahoma: The University of Oklahoma fosters an inclusive culture of respect and civility, belonging, and access, which are essential to our collective pursuit of excellence and our determination to change lives. The unique talents, perspectives, and experiences of our community enrich the learning, and working environment at OU, inspiring us to harness our innovation, creativity, and collaboration for the advancement of people everywhere.

Equal Employment Opportunity Statement: The University of Oklahoma, in compliance with all applicable federal and state laws and regulations, does not discriminate based on race, color, national origin, sex, sexual orientation, genetic information, gender identity, gender expression, age, religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes, but is not limited to, admissions, employment, financial aid, housing, services in educational programs or activities, and health care services that the University operates or provides.

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