Sales Enablement Specialist (PT) at HEARST BUSINESS MEDIA CORP in Lawrenceville, Georgia

Job Description:

Position Overview: 

We are seeking a talented Sales Enablement Specialist to support our sales and marketing teams. The ideal candidate will develop and implement strategies, tools, and content to improve sales performance and align marketing efforts with sales objective

Responsibilities: 

• Create sales collateral, including presentations, product demos, case studies, and competitive analysis 

• Collaborate with marketing to create content that supports the sales process ad resonates with target audiences 

• Collaborate with marketing to develop sales enablement materials 

• Implement and manage sales enablement tools and technologies to streamline workflow and improve efficiency 

• Analyze sales data and feedback to identify gaps and opportunities for improvement in the lead process 

• Work closely with product to ensure that sales team is well-versed in product features, benefits, and positioning 

• Facilitate regular communication between sales and marketing teams to ensure alignment and consistency  

Preferred Qualifications: 

• Strong understanding of the customer journey 

• Excellent communication and presentation skills 

• Strong organizational and project management skills 

• Proficiency in marketing automation tools (e.g., 6Sense, Hubspot) 

• Experience with the Adobe Suite, specifically InDesign, Photoshop, Illustrator, and Acrobat 

• Proficiency using Salesforce 

• Ability to work collaboratively with cross-functional teams 

• Analytical mindset with the ability to interpret sales data and provide actionable insights 

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