Marketing Analytics Specialist (PT) at HEARST BUSINESS MEDIA CORP in Lawrenceville, Georgia

Job Description:

Position Overview: 

We are looking for a detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for analyzing marketing data to derive insights, measure campaign performance, and support data-driven decision-making.

Responsibilities: 

• Collect, analyze, and interpret marketing data to identify trends and insights 

• Develop and maintain marketing dashboards and reports to monitor campaign performance. 

• Identify key performance indicators (KPIs) and set benchmarks for marketing activities. 

• Collaborate with the marketing team to provide insights and recommendations based on data analysis. 

• Conduct A/B testing and other experiments to optimize marketing strategies. 

• Analyze customer behavior and market trends to identify growth opportunities. 

• Present findings and insights to stakeholders through clear and compelling visualizations. 

• Support the use of marketing automation tools (e.g., 6Sense) 

• Collaborate with the marketing team to uncover actionable insights 

• Create insightful reports and presentations to communicate findings 

Required Qualifications: 

• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL) 

• Experience with Salesforce 

• Experience with marketing analytics and data visualization 

• Understanding of marketing automation platforms (e.g., HubSpot, 6Sense) 

• Ability to translate data into actionable insights 

• Strong attention to detail 

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