Demand Generation Specialist (PT) at HEARST BUSINESS MEDIA CORP in Lawrenceville, Georgia

Job Description:

Position Overview: 

We are seeking a skilled Demand Generation Specialist to join our marketing team. The ideal candidate will develop and execute multi-channel campaigns to drive lead generation and conversion, primarily within the automotive, finance, and insurance industries. 

Responsibilities: 

• Develop and execute multi-channel demand generation campaigns (SEO, PPC, content marketing, email) 

• Identify and target key audiences within the automotive industry 

• Create engaging content to attract and convert leads 

• Manage and optimize digital advertising campaigns 

• Analyze campaign performance and make data-driven adjustments 

• Collaborate with the marketing team to develop lead nurturing programs 

• Utilize marketing automation tools to automate lead generation processes 

 

Required Qualifications: 

• Experience in demand generation and digital marketing 

• Strong understanding of SEO, PPC, and content marketing 

• Proficiency in marketing automation tools (e.g. HubSpot, 6Sense, Mailchimp) 

• Excellent analytical and data analysis skills 

• Strong communication and writing skills 

Apply Now