Work Schedule: Hybrid - Monday-Thursday onsite- Friday offsite
Top 3 Skill Sets Needed:
Paid media
Amazon paid media
Analytics
Education Requirement: Bachelor's degree required
Years of experience: 10+ minimum
This role will focus on B2C and B2B campaigns. In this role, you oversee strategy and execution to maximize results across all paid marketing channels to successfully drive campaign objectives. This is a marketing strategy and execution role leading marketing campaigns (both HQ-led and our client-led campaigns), partnering across internal teams and with partners on a global platform at our client's HQ.
Skills and Qualifications:
Bachelor's degree required; MBA preferred
10+ years directly managing digital performance channels, focused on Programmatic Display, Paid Social, Paid Search, and Retail media (especially Amazon DSP and SPA). Working knowledge of Affiliate and PLA helpful.
Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization; previous experience on agency side or managing various media agencies is a must-have
High understanding of various audiences and data sources to connect paid media to full integrated marketing plan for launches and total portfolio
Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
Comfortable navigating a complex organization and building cross-functional relationships
Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
Experience with A/B testing, messaging, and post-campaign analysis
High energy, works with a sense of urgency, highly responsive in a fast-paced environment along with a problem solver, optimistic attitude
Excellent presentation skills: ability to communicate your ideas and convince an audience using data and visual storytelling
Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.