Wells Fargo is seeking a Paid Media Senior Consultant to drive the performance media strategy for Small and Business Banking products, with a focus on paid search. This role sits on the paid media team within CSBB (Consumer, Small and Business Bank) Growth Marketing.
This role requires a deep understanding of paid search acquisition media, with hands-on-keyboard experience. The candidate is knowledgeable on Google search products and testing functionality (ex., D&E), as well as on technical components of an effective campaign (tagging; measurement; UTM parameters; conversion API/data feeds; etc.).
The candidate will work closely with our external media agency to develop and manage measurable, ROI-positive
search campaigns that meet annual business goals. This role also will partner with the cross-functional marketing team (SEO, analytics, business strategy leaders, creative) to share regular performance updates; create and revise forecasts/projections; drive investment decisions; and prepare presentations for senior leaders.
The ideal candidate is curious, quantitative, and excels in translating robust data into actionable insights. The ideal candidate works well in fast-paced environments. Flexibility, urgency, collaboration, and adaptability are important. Learn more about the career areas and business divisions at wellsfargojobs.com .
In this role, you will:
Be the SME on paid search for the Small and Business Banking marketing team, presenting and discussing ideas to persuade, educate, and enhance understanding across all levels of the organization
Own Small and Business Banking paid search, to deliver on annual account and ROI targets
Lead the strategy, projections, investment, and measurement of annual campaigns
Manage the agency partnership, collaborating on performance, testing, planning, approvals, etc.
Work closely with marketing analytics on forecasts and incrementality testing
Prepare weekly/monthly reports using graphs and data to visualize results with actionable insights
Accelerate our paid search program by A/B testing new strategies, tactics, etc. with data-backed analysis
Collaborate with cross-functional team to deliver on overall business goals
Support audit requirements to document controls, QA processes, and risk mitigation procedures
Required Qualifications, US:
4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
3+ years of paid media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of hands-on paid search experience, preferably at an agency
Experience and deep understanding of ad tech: working in SA360; floodlight reporting; ad serving; A/B testing; activating 1st/3rd party data; tagging; etc.
Strong communication skills that convey complex subject matters in simple terms for leaders
Strong data analysis abilities, working with large data sets to extract actionable insights
Ability to identify and evaluate performance trends, isolate root causes, and provide recommendations
Creating management-level presentations
Posting End Date: 22 Sep 2024 *Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
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