Digital Membership Manager at WFAE - FM 90.7 in Fleetwood, North Carolina
Posted in Other 2 days ago.
Job Description:
WFAE, the NPR station in Charlotte, is an award-winning multiplatform newsroom (radio, digital, podcasts, live events) committed to providing high-quality local news and engagement that meets the needs of our diverse community. Our mission is to deliver journalism that informs, engages and inspires. Our vision is to help create a more knowledgeable and engaged community grounded in our shared humanity.
Fast Facts
Established: 1981
Employees: 50+
Annual Budget: $7.9M
Our Story: View
Position Summary:
WFAE is seeking an experienced leader with fundraising, digital and marketing acumen to establish a digital membership program. The program will leverage web, mobile, social, email, streaming and emerging platforms to drive revenue growth through member acquisition and engagement. This is an opportunity to help expand support for WFAE's mission to broader audiences. The successful candidate will work closely with other fundraising professionals and members of our digital team to support WFAE's revenue goals.
Key Responsibilities:
Develop and execute a digital membership growth, engagement and retention strategy.
Manage and optimize digital channels to improve the donor experience and completion rates.
Create and oversee email marketing campaigns, including segmentation, A/B testing and content development.
Monitor and analyze digital membership metrics and progress toward goals, and provide regular reports to the management team.
Help shape goals and milestones for the digital membership program, building out 1 to 3-year roadmaps.
Collaborate with the content team and other membership team members to create compelling copy to promote membership initiatives.
Maintain accurate and timely donor records.
Stay abreast of best practices and industry trends in digital fundraising.
Qualifications
Proven experience in digital fundraising, membership management or a related field.
Experience implementing and managing digital advertising campaigns.
Excellent computer and technological skills, including proficiency in using content and customer management software.
Strong data analysis skills
Strong marketing and promotion skills.
Email marketing and direct response experience.
Excellent writing and communication skills.
Strong organizational skills and attention to detail.
Ability to prioritize and manage multiple duties, with minimum supervision in a team environment.
Experience working successfully in matrixed environments.
Department: Membership & Major Gifts
Reports To: Executive Director of Membership & Major Gifts
Job Type: Full-time; Hybrid
Benefits and Compensation
WFAE offers a comprehensive benefits package l and Account Manager will be compensated with a competitive base salary based on professional experience plus incentive compensation to reward for successful revenue production.
Salary Range : $65,000 to $80, 000 based on experience and skill
Across WFAE, we strive to:
Exemplify the highest levels of integrity and public trust.
Serve as a national and industry model of journalistic excellence.
Be doggedly committed to telling great stories and serving the public.
Succeed through teamwork, respect and collaboration.
Include diverse people, voices, thoughts and perspectives at every level of our work.
Value and reward creativity, curiosity and humor.
Be bold and take risks in service to journalism and our mission.
Enter every room with a spirit of generosity and gratitude
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