Sr. Data Analyst, Campaign Tracking at Gannett in Gannett, Virginia

Job Description:

We are seeking an experienced Senior Digital Data Analyst to join our team. The successful candidate will be responsible for leading and supporting the development of data-driven insights from Google Analytics, Salesforce Marketing Cloud, and other tools that inform business decisions and drive impact. You will work closely with cross-functional teams, including product, growth marketing, sales, finance, content strategy, and experimentation.

This is an in-the-trenches position from teaching stakeholders how to access and understand the data needed for their projects, to scoping those projects and showing them how the data will translate into actionable use cases. Newsletter, e-mail marketing, and check-out flow campaign tracking will be a focus of this position. Strong knowledge of Google Ad Manager data is also good to have.

The ideal candidate has elite experience with stakeholder management, can tell a story through data, and get across their point without too much technical jargon. The ability to quickly understand and join complex and disparate data sets is a must. Hence the ideal candidate should be a problem solver who is comfortable thinking outside the box. The ideal candidate will have a strong analytical background, excellent communication skills, a passion for problem-solving, and the ability to evangelize data across the company.

Base Salary: $90,000-$110,000 annually

Key Responsibilities

• Collaborate with business partners to define and prioritize business problems, develop hypotheses, and design experiments to test them.
• Scope projects for accurate analytics tagging and tracking across multiple platforms and content initiatives.
• Gather and analyze data from multiple sources to uncover insights that inform business decisions and drive growth.
• Guide the development of reports, dashboards, and visualizations that effectively communicate insights and recommendations to senior management.
• Help maintain strong data governance.
• Partner with stakeholders across the organization to understand their needs and translate those needs into actionable insights.
• Serve as a thought leader and subject matter expert for business analytics, continuously exploring new data sources and technologies to improve our capabilities.
• Mentoring and coaching stakeholders from across the company on the mechanics and nuances of our data sets.
• Unlock and explain data to stakeholders ranging from content creators to data scientists.
• Answer questions from across the company on what insights can be gleaned from different data sets.

Requirements:

• 5+ years of experience in business analytics, data analytics, or related field.
• Experience with both Enterprise Google Analytics 4 and Salesforce Marketing Cloud and/or ExactTarget or other email/newsletter/marketing campaign-tracking data is a must.
• Not being intimidated by disparate and sometimes confusing data sets is a must.
• Strong analytical skills with experience in SQL, and BigQuery are a must.
• Strong knowledge of Python and R is good to have.
• Experience with data visualization tools (Tableau, Looker Studio, Looker Enterprise, etc.) is a good to have.
• Experience working with Native Application data is good to have.
• Experience working with working with Google Ad Manager data is good to have.
• Strong communication and teaching skills.
• Ability to work independently as well as collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Experience in the publishing, subscriptions, and ad revenue space is a plus.

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The annualized base salary for this role will range between $59,400 and $122,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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