Brand Manager at Fleet Science Center in San Diego, California

Job Description:

General Statement:

The Brand Manager, as the leader of the Brand Marketing Team, supports the Fleet Mission and Visitor Experience Philosophy by managing the Fleet’s brand positioning and visibility through strategic and tactical planning and ensuring the execution of paid, owned, and earned media opportunities. The Brand Manager also verifies that organizational key messages and brand standards are being used consistently across the organization, and facilitates design and production that supports various Fleet products, programs, and initiatives.

Reports to:  Vice President of Advancement

Primary Duties and Responsibilities, including mental requirements of position:

1. Create and implement strategies and tactics for the marketing and communications function that support organizational plans and goals.


2. Develop and execute integrated communications and advertising campaigns using earned, owned, and paid media.


3. Manage external support vendors to fulfill campaigns, production needs, and public relations initiatives.


4. Manage the Staff Writer and the Content Marketing Coordinator to fulfill content and marketing needs across the organization.


5. Develop, maintain, and ensure the integration of organizational key messages across all communications channels.


6. Serve as the primary contact for all inbound media inquiries. Coordinate media coverage and provide media training for Fleet subject matter experts.


7. Provide copy points for and/or ensure the creation of speeches/introductions for team members such as the Chief Executive Officer.


8. Lead the development and use of templated communications and procedural tools that will streamline work between Brand Marketing and client departments.


9. Oversee the maintenance of templates and brand standards.


10. Compile, analyze, and report on marketing performance, trends, and analytics. Lead the effort to obtain new data in support of brand positioning.


11. Responsible to be knowledgeable of safety and emergency plan manual procedures.


12. Attend all required employee training programs.

Tools and equipment used to perform this position:  personal computer, mobile/telephone, fax, copier, Microsoft Office Suite (Word, Excel, Outlook), social media platforms as an administrator and user, project management software (such as Trello or Notion), inter-team communication tools (such as Slack), Google and other analytics tools, own vehicle.

Supervision, direction, or guidance provided for this position:

Performs duties without direct supervision. This position requires the employee to exercise independent judgement in regard to setting the necessary work schedule, determining what work needs be done and in what time frame based on plans and goals set with the Vice President of Advancement.  Supervision needed to discuss non-routine questions or concerns.

Physical Requirements of this Position:

Light Work:  Position involves sitting, standing, and/or walking. Position requires ability to frequently exert up to 10 pounds of force to move objects and occasionally exert up to 20 pounds of force to move objects.

Experience, education, or skills required for this position: 

• Bachelor’s degree, preferably in marketing, communications, or English, or equivalent experience in a related field required.


• Minimum of four years experience in brand management, including campaign planning and integration of earned, owned, and paid media for campaigns, and the management of messaging/brand standards.


• Excellent writing and editing skills a must. Ability to communicate effectively on the telephone, in person, and in writing a must. 


• Excellent interpersonal skills with strong collaborative experience.


• Experience managing hybrid workflows that combine in-house talent with external services. 


• Strong organizational skills in order to coordinate many functions in a fast-paced environment.


• Experience with managing the creative process, from ideation through execution.


• Self-starter, able to determine priorities and meet deadlines.


• Must be computer literate and have the ability to use Microsoft Office (Word, Excel, Outlook).


• Must be willing and able to work early mornings, nights, and weekends as needed due to media events.


• Must possess the ability to work within a team environment as well as independently.