Director, Patient Marketing US Metabolics at Alexion in Boston, Massachusetts

Job Description:

This is what you will do:



The Director, Patient Marketing US Metabolics is a key member of the US Commercial Brand team and will play a critical role in developing and driving strategy and tactics for patient and caregiver engagement. This individual will report to the Executive Director, HPP Marketing and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics for the brand and will be responsible for managing/overseeing patient marketers.



You will be responsible for:

• Leading the evolution and implementation of the strategy for patient and caregiver engagement


• Developing and executing innovative patient tactical plans encompassing patient events, patient ambassador program, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, print


• Leading patient activation and retention initiatives, supporting disease awareness & diagnosis strategies


• Partner with omnichannel strategist to deliver multi-channel patient promotional platforms and identifying optimized marketing mix


• Leading strategic oversight to media plan development & performance measurement


• Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects


• Contributing to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting


• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., HCP Marketing, TLLs, Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)


• Identify, monitor, and optimize appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis


• Managing multiple agency partners, project timelines, resources, and patient marketing budgets


• Managing/overseeing the patient marketing team

You will need to have:

• Bachelor's degree in a scientific or business field


• 10+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience


• Extensive patient and/or consumer marketing digital and omnichannel as well as personal engagement experience


• Healthcare media planning experience


• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead


• Proven leadership skills and the ability to collaborate in a matrix environment


• High level of interpersonal skills and highly adept in both verbal & written communication


• Ability to work in a rapidly evolving and fast paced competitive environment


• The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (e.g., MBA)


• Prior experience with rare disease, metabolic disorders, special pharmacy, and patient services programs strongly preferred


• Prior agency experience

Date Posted

17-Sep-2024



Closing Date

16-Oct-2024Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact accommodations@Alexion.com. Alexion participates in E-Verify.


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