Job Summary: Under the direction of the Sumner County Tourism Board, the Director of Sumner County Tourism will lead a team of marketing specialists and business analysts and will be responsible for developing strategies and tactics to promote Sumner County as a premier destination for Tennessee visitors. The director will be responsible for developing and implementing marketing strategies, managing community relations, and overseeing the creation of promotional materials to showcase the county's attractions and unique culture. The Director will partner with other state and local entities to ensure strategies align with the overall nature of tourism in the state and region. The Director will also be responsible for identifying gaps preventing visits to Sumner county and develop proposals for addressing them.
Key Responsibilities:
Develop and execute comprehensive marketing plans to attract tourists.
Develop and manage clear KPIs to demonstrate value and return on investments.
Foster relationships with local businesses, government agencies, and community leaders.
Manage the tourism department's budget and staff.
Grant writing.
Represent Sumner County at tourism and hospitality events.
Booth set up and take down at events as needed.
Analyze tourism trends and data to inform decision-making.
Oversee the production of tourism guides, websites, and social media content.
Ensure visitors have a memorable and enjoyable experience in Sumner County.
Qualifications:
Bachelor's degree in Tourism, Hospitality Management, Business, Marketing, or a related field.
Proven experience in hospitality, tourism marketing and management, or related field.
Strong leadership and communication skills.
Ability to develop a deep knowledge of Sumner County's attractions and culture.
Demonstrated ability to engage effectively with the community and other stakeholders.
Preferred:
A resident of Sumner County or adjacent county preferred.
Experience in public relations or a related field.
7+ years' experience preferred
Detailed Responsibilities:
Develops and executes a comprehensive growth insights strategy to enable data driven decision making.
Leads a team of insight analysts, and researches and provides guidance and support to enable each individual to thrive.
Translates research findings and performance analysis into actionable marketing strategies with clear metrics to demonstrate value.
Utilizes analytics to evaluate the performance of marketing campaigns, channels, and customer segments to identify areas for improvement and develop strategies to increase visits.
Oversees the development and execution of primary market research studies, including customer satisfaction, industry trends analysis as well as studies for marketing content development.
Builds and effectively communicates data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.
Develops and maintains relationships with key stakeholders, including clients, vendors, and industry experts.
Designs and oversees the implementation of reporting frameworks and dashboards to track and communicate key marketing metrics and performance indicators.
Ensures timely and accurate reporting to support data-driven decision-making.
• Define and communicate a clear product vision aligned with County and State tourism goals. • Conduct regular market research and competitor analysis to identify emerging trends and opportunities. • Develop and maintain a product roadmap that aligns with strategic objectives and customer (visitors and businesses who benefit from tourism) needs. • Continuously review and adapt the roadmap based on feedback, market dynamics, and business priorities. • Monitor and communicate progress on roadmap milestones, ensuring transparency and alignment with the board. • Acquire working knowledge of Sumner County venues and attractions.