Senior Manager, Business Intelligence Lead - AOL at Yahoo Holdings Inc. in Champaign, Illinois

Job Description:

AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company-and our users and partners-to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need YOU!

The Consumer Analytics team serves as the primary source for experimentation and insights. The team's main objectives are to test hypotheses across all digital platforms, measure results and provide go-forward business recommendations for stakeholders. As part of the team, the Senior Manager BI Lead will manage a team of Data Scientists and analysts who are responsible for developing consumer insights and hypotheses; conducting comprehensive analysis into consumer insights and competitive intelligence to help teams drive product innovation and iteration, measuring A/B test results and providing business recommendations. Additionally, the team serves as the key resource for cross-functional teams (Marketing, Finance, Business Development and more) on all the above subject areas.

• Partner with vertical business leaders on product strategy to drive monetization, product innovation and evolution.


• Lead testing and experimentation analyses to drive continuous product and feature improvements and monetization growth.


• Provide ad hoc analysis to answer business questions.

Your Day

• Manage a team of product analysts and data scientists, who are responsible for ensuring understanding of our users, lead experimentation design and analysis, and deep dive data exploration focused on driving business value.


• Collaborate with cross-functional teams to solve business challenges through data analysis across AOL properties.


• Extract data, use statistical tools and techniques to turn data into insights and use data visualization tools to tell-the-story.


• Actively monitor business health metrics and product KPIs for business impact and communicate performance regularly and proactively to GM and its leadership team


• Perform deep dive analyses on web/app activity and other data to detect opportunities and insights that drive support and learning strategies.


• Examine and measure the impact of audience growth initiatives and partner with the product leads and leadership on developing growth strategies.


• Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.


• Design and lead time-sensitive strategic research projects involving methodology development, analysis, strategic recommendations and presentation of findings to Senior Management


• Provide ad hoc analysis to gain insight into user experiences and behavior and present actionable insights and recommendations.

You Must Have

• Bachelor's Degree in math, engineering, statistics, data science, or a related field


• 7-10 years of experience in analytics, business intelligence, or similar role in quantitative field


• Strong analytical skills and quantitative mindset with a good understanding of statistics.


• Experience in leading and managing a high performing team


• You have a proven track record of leveraging data to develop and implement strategies to drive audience growth.


• You are an effective communicator who presents information to key stakeholders with the appropriate level of storytelling, visuals, data analysis, and rationale to support insights and recommendations.


• Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets and leveraging multiple types of data (e.g. audience traffic data, revenue data, survey results) to provide actionable business insights.


• Ability and enthusiasm to work in a fast-paced environment where deadlines can sometimes be tight and stakeholder needs immediate.


• Ability to think customer first and drive positive experiences for the AOL audience.


• Proficiency in digital analytics tools such as Google or Adobe Analytics and visualization tools such as Looker or Tableau and third-party tools (e.g. Comscore, SimilarWeb, Data AI)


• Expertise in SQL required. Working knowledge of SQL/Hive for data extraction and manipulation is strongly preferred.


• Track record of proactively establishing and following through on commitments.


• Demonstrated use of analytics, metrics, and benchmarking to drive decisions.


• Excellent interpersonal, organizational, creative, and problem-solving skills.


• Team player in driving growth results combined with a positive attitude and high emotional intelligence.


• Strong work ethic and strong core values (honesty, integrity, creativity, etc).


• Self-motivated, results-driven, and team-oriented leader.


• You are curious, exemplify a passion for your work, and take the initiative to learn new skills.

Nice to Have

• Experience in ad tech


• Experience using project management tools like those from Atlassian (JIRA, Confluence)


• Python programming


• Experience using Google Cloud Platform (BigQuery) or AWS


• Knowledge of data warehouse and governance principles and methodologies


• Solid understanding of qualitative and quantitative research methodologies

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.

The compensation for this position ranges from $122,250.00 - $255,000.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.

If you're curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.