Digital Product Director at Cable One Inc. in Phoenix, Arizona

Job Description:

Job Description:

At Cable One we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

As the Digital Product Director, you will play a pivotal role in optimizing our sales funnel and enhancing the overall customer journey. Your mission will be to improve conversion rates, simplify the purchasing process, and increase the attachment rates of ancillary products. You will work closely with designers and engineers to boost commercial performance and develop the next generation of our buying experience, ensuring it remains both commercially viable and user-centric.

What you will do to contribute to the company's success :

• Strategic Vision: Develop and implement a forward-looking digital product strategy that aligns with our overall business objectives and drives market leadership.


• Conversion Optimization: Analyze the current sales funnel, identify bottlenecks, and implement innovative strategies to increase conversion rates. Utilize data-driven insights to inform strategic decisions.


• User Experience Enhancement: Collaborate with designers to create a seamless and intuitive online buying experience. Ensure that the design and functionality meet customer needs and drive engagement.


• Product Attachment: Formulate and execute strategies to enhance the attachment rates of ancillary products. Clearly communicate the value of additional services and products during the buying process.


• A/B Testing: Design, implement, and analyze A/B tests to evaluate the impact of changes and new features on conversion and customer satisfaction. Leverage results to drive continuous improvements.


• Cross-Functional Leadership: Partner with engineering teams to ensure the timely and high-quality implementation of product enhancements. Work closely with marketing to align promotional strategies and messaging.


• Customer Insights: Gather and analyze customer feedback to identify pain points and opportunities for improvement. Employ user-centric approaches to prioritize and address customer needs.


• Proactive Innovation: Identify opportunities for improvement and take swift, decisive action to implement changes. Demonstrate a proactive, hands-on approach to driving results.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.


• 7+ years of experience in product management, with a strong focus on e-commerce or digital buying experiences.


• Proficiency in A/B testing and data analysis tools.


• Exceptional analytical skills with the ability to interpret complex data and generate actionable insights.


• Proven track record of improving conversion rates and enhancing user experiences.


• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.


• User-centric mindset with a deep understanding of customer behavior and needs.


• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.


• Results-driven with a bias for action and a passion for continuous improvement.

Core Competencies

• 
  Committed: Values each customer, while working hard to keep their business and support our communities.


• 
  Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise , respect, and empathy.


• 
  Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.


• 
  Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans - start when you start!


• Life insurance (self, spouse, children)


• Paid time off (vacation, holiday, and personal/sick days)


• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)


• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)


• Annual community support to various organizations across the U.S.


• Associate recognition & awards programs


• Advancement opportunities


• Collaborative work environment

We're an Award-Winning Organization!

• Forbes' "America's Best Midsized Employers" 2021-2023

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

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