Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
Overview:
The VP, Programmatic will be responsible for advocating programmatic practices with internal and external stakeholders, and overseeing scalable campaign execution operation and procedures. He/she will be responsible for achieving spend targets through capitalizing on upsell opportunities and organic growth. The ideal candidate drives adoption of Precision service models through advocacy, education, and client management.
This highly motivated, detail-oriented individual manages a team of experts who work with agency teams to ensure the value proposition of the Precision offering is fully understood, embraced, and translated into highly successful campaign execution. The VP, Programmatic leads a team responsible for defining innovative strategies for each client with support from the centralized PMX resources. He/she provides strategic thought leadership on process, audience strategies, campaign optimization, and the growth of the Precision operation. It is the VP's responsibility to ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance.
The ideal candidate will have extensive experience in digital media buying, with a focus on Addressable Display, Video, and CTV campaign management. The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry. As a thought leader, the VP, Programmatic must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further grow and establish of a new type of media entity that seamlessly integrates technology and strategy.
Responsibilities:
Manage a team of experts, including Directors and Managers, that own programmatic execution of client campaigns
Oversee training, mentoring and development of direct reports & drive continued growth in skills and knowledge across full team with formal (certifications) and informal process
Assume accountability and ownership of Precision output, ensuring accurate and best in class planning recommendations are provided both in channel mix and budget allocation.
Work with existing and new partners across platforms, data and inventory to deliver new and first to market opportunities that deliver on client business objectives
Deliver thought leadership to client & teams
Responsible for the financial and operational success of their assigned team
Maintain excellent knowledge of the media landscape. Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of clients
Responsible for the growth of current and prospective accounts, ensuring the right team is in place for each client
Qualifications
8+ years in digital media with considerable understanding and experience of the overall advertising technology ecosystem
5+ years with increasing responsibility within an agency or media company
5+ years of people managing experience, managing 10+ reports in an account management/client services team
Programmatic Marketing subject matter expertise
Ability to drive test & learn agendas, with focus on incrementality
Excellent interpersonal, verbal, written communication, and presentation skills
Intelligent, entrepreneurial type with strong interpersonal skills and work ethic
Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
In-depth understanding of digital advertising landscape from either media planning or sales planner perspective
High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills
Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $143,000.00 - $240,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/04/2024.