Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.
Introduction to team
Our Marketing division is committed to establishing enduring connections with both travelers and partners alike. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.
As a critical member of the Brand Marketing team, this Vice President of Brand Marketing you will be responsible for delivering effective, efficient, and brand-building marketing strategies for one our critical brands. If you have proven experience driving brand differentiation and utilizing analytics to inform marketing strategies that optimize campaign performance, this is role you will excel at. We need you to bring your expertise in understanding market trends, consumer behavior, and competitive landscapes to develop innovative and impactful marketing campaigns that will resonate with target audiences and drive brand growth.
Key Responsibilities:
Develop and implement a comprehensive brand marketing strategy that resonates with target segments and drives brand metrics.
Ensure brand consistency across touchpoints and channels.
Lead and inspire a team of marketing professionals, overseeing the development of compelling and innovative marketing campaigns.
Collaborate with the performance marketing, CRM, and social media organizations to craft a full funnel marketing plan that align with business objectives.
Collaborate with the creative organization to craft messaging that's connected to business objectives and strategy and drives measurable returns.
Develop a content strategy at scale that supports brand storytelling and engages our audience across various platforms.
Foster a culture of creativity, collaboration, and continuous improvement.
Stay up to date with industry trends and incorporate relevant content ideas into our strategy.
Work closely with cross-functional teams, including product, supply, and customer service, to ensure brand alignment.
Communicate effectively with senior leadership to report on brand performance and marketing impact.
Conduct market research to understand consumer behavior, market trends, and competitive landscape, utilizing insights to inform brand strategy and creative direction.
Monitor and analyze brand perception and make data-driven decisions to enhance brand equity.
Qualifications:
Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
History of data driven brand strategies from vision to development
Highly skilled at managing competing priorities as well as bringing geographically dispersed and highly matrixed teams along
Ability to interpret analytics and derive actionable insights
Experience establishing KPIs and using analytics to inform marketing strategies
Proven results in delivering business value through brand strategies
Exceptional communication, presentation, and interpersonal abilities
Passion for innovation, creativity, and staying ahead of industry trends
Bachelor's in Marketing, Communications, Business, or a related field
Master's degree, preferred
The total cash range for this position in Seattle, Los Angeles, or Austin is $296,000 to $415,000. Employees in this role have the potential to increase their pay up to $474,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.