Wells Fargo Wealth and Investment Marketing is seeking a Business Execution Consultant to manage the email production and execution strategy for the delivery of dynamic and personalized email templates leveraging the Advisor Marketing On Demand platform and Salesforce Marketing Cloud. Learn more about our career areas and lines of business at wellsfargojobs.com .
In this role, you will:
Act as power user to build and deploy email campaigns including personalization and dynamic content across different Marketing Cloud Studios and Builders including Email Studio, Content Builder, Journey Builder and Automation Studio
Set up email creative for internal team approvals, schedule deployment and complete post-deployment checks
Design A/B testing strategies and monitor email performance, optimization across program from key learnings
Working with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
Participate in a variety of assigned and ongoing business operations to ensure success in meeting business goals and objectives
Identify opportunities for process improvement by conducting root cause testing of all compliance and business metrics
Required Qualifications:
2+ years of Business Operations or Leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
2+ years of Salesforce Marketing Cloud (SFMC) experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio
Solid knowledge of the programming languages in SFMC: AMPScript, HTML, CSS, and SQL
Understanding of email analytics and ability to make actionable adjustments based on campaign performance
Good understanding of email accessibility best practices and CAN-SPAM compliancy considerations
Demonstrated experience in the production of creative materials generated by marketing platforms to support field sales and marketing personnel
Candidates will have partnered closely with Data and Platform partners to collectively ensure that creative is executed and delivered in a timely and accurate manner, including partnering with the Agency and internal constituents to intake and onboard new creative
Excellent verbal, written, and interpersonal communication skills
Good analytical skills with high attention to detail and accuracy
Strong organizational, multi-tasking, and prioritizing skills
Experience in aligning marketing operational activities to priorities and Key Performance Indicators
Experience using Salesforce CRM
Job Expectations:
This position is not eligible for Visa sponsorship
This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the Securities Exchange Act of 1934 and FINRA Bylaws, Article III, Section 3, which states that Associated Persons should not be subject to statutory disqualification. Successful candidates must also meet ongoing regulatory requirements including additional screening and are required to report certain incidents.
Posting Locations:
2801 Market Street, F & L Building, Saint Louis, MO 63103
550 South Tryon Street, Charlotte, NC 28202
90 South 7th Street - Minneapolis, MN 55402
Required locations listed above. Relocation assistance is not available for this position.
Posting End Date: 27 Sep 2024 *Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.