As the Manager, Programmatic you will be responsible for all aspects of our programmatic campaigns: planning, strategy, execution, including managing multiple buys, pacing, optimizations, reporting, maintaining best practices, and sharing insights around our approach.
The ideal candidate will have prior experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience with Campaign Manager 360 and DV360. In addition, they should be capable to speak and get buy-in from stakeholders for recommendations, proposals, testing, and overall direction we want the programmatic practice to take.
Key Duties/Responsibilities
Work closely with a greater team to ensure excellent execution of programmatic/display media buys, and deliver against specific campaign goals through optimizations (budget reallocations, targeting and creative updates, etc.)
Forecast and estimate performance based on historical trends, internal and external factors that impact performance.
Clearly communicate updates on performance of buys, detailing the key takeaways and recommendations or next steps
Ensure budgets are spending per plan, avoiding overpacing/underpacing and gaps between total budgets and spent investment
Provide creative insights and what works best/doesn't and share these for development of future creative elements
Support planning process of media plans with direct insight from platforms - provide ideas on potential budgeting/scale of different tactics against specific audiences
Keep abreast of industry trends through various sources
Report on paid media performance of buys across display/programmatic tactics
Qualifications
Direct Response/E-commerce experience is a must, especially with high inventory feeds and DCO (D2C)
4+ years of experience in the digital and programmatic industry
Hands-on keys experience with CM360/DV360 is a must; any other major demand side platform is a plus
Experience in setting up PMPs, PGs and working with publishers.
Strong Excel and data analysis abilities (Pivot Tables, VLOOKUPs, SUMIFs)
High level organization skills and attention to detail Excellent verbal and written communication and presentation skills
Team leadership skill - helping train others and support junior team members
High level of organization with good sense of time management
Experience in Google's Suite of Advertising Products is a plus