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Job Summary:
The Marketing Development Manager will act as an influential leader providing strategic and analytical direction to the marketing function and broader commercial organization. Serving as a strategic business partner, the Marketing Development Manager will lead several key initiatives within Marketing, and they will be responsible for conducting analyses, synthesizing key insights, and providing practical recommendations which inform decision-making across the organization. This role will have direct accountability for key business initiatives: Product Portfolio Strategy, Channel Growth, and Marketing Development.
Key Responsibilities
Product Portfolio Strategy
Manage large scale, highly visible marketing projects that require strategic thought leadership, workplan management and cross-functional collaboration (e.g. product, insights, procurement, etc.)
Develop the long-term strategic planning process and execution plan for Interstate's product portfolio offering
Lead cross-functional partners (e.g., Product, Sales, and Category Management) to facilitate the go- to-market strategy by segment, application, and brand, and prioritize ongoing projects.
Channel Growth
Provide customer segmentation and analysis to Commercial leadership, analyzing across volume, growth potential, and other key characteristics
Collaborate and assist commercial leadership with executing channel strategies; provide performance management indicators on effectiveness
Manage and communicate actionable insights that enable commercial growth objectives developed through customer trend analysis, competitive intelligence, and industry research
Marketing Development
Lead team through ad hoc analyses and studies to answer key commercial hypotheses or questions focused on growth (e.g. customer acquisition, capability gap analysis, etc.)
Lead team on developing and delivering compelling business cases/ storylines to ensure latest insights and market trends are understood and actioned
Identify, communicate, and lead enhancements for departmental processes to accelerate time-to-market (e.g. new product launch, etc.)
Qualifications
Bachelor's degree in business, Economics, Finance or Engineering required; MBA preferred
Minimum of 4 years of professional experience in CPG and/ or management consulting
Exceptional analytical and conceptual problem-solving skills translating data into actionable insights with a path to implementation.
Excellent communication / presentation skills with the ability to explain difficult concepts succinctly.
Scope Data
Collaboration with internal leaders and teams.
Work Environment
Ability to sustain posture in a seated position for prolonged periods of time.
Regularly required to use hands to grasp or handle, talk and hear, stand and walk.
Specific vision abilities include close vision, depth perception and ability to adjust focus.
Ability to occasionally lift and/or move 20+ lbs.
Prolonged use of personal computer & telephone.
Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.