***Due to client requirements this role is only open to USC or GC candidates***
The senior adobe resource would be responsible for working with dev teams to assess analytics requirements and write them, testing the dev work when completed, and creating reports to illustrate they are working correctly. They will also be responsible for working independently on insights presentations, ad hoc reporting requests, administrating adobe analytics, helping business users with data needs, and more.
We are seeking an experienced Senior Digital Analyst to support digital analytics across all of its brands. This position is fulltime with our base of operations located in Houston, Texas.
The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand's strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.
** Note this is not a marketing analyst position.
Essential Duties/Responsibilities: • Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch? proactively analyze brands for areas of opportunities and actionable recommendations • Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns • Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing? provide business case support for web/mobile app projects related to digital analytics • Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives • Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more. • Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and "offline" or disjointed analytics data using and following a standardized SDR • Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and CJA releases and features • Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.
Must Haves / Required Skills:
Solid 3+ years of Adobe Analytics Experience and use but ideally closer to 4 or 5 minimum. Ability to create custom complex adobe analytics reports using all type of visualizations. Ability to understand, maintain, manage, a complex SDR. Ability to read/write requirements, test analytics variables on both web and app, and ideally understand basics of web development.
Effective verbal and written communication are paramount. Ability to work independently and take vague tasks to completion thoroughly. Critical thinking and logical reasoning to sift thru data and correlate what may not have obvious correlations. Ability to work collaboratively in a team and with different groups and types of people.
Looking for someone that is Happy, Caring, Helpful, Smiling, Resourceful, Independent, Collaborative, Reliable, Trustworthy, Smart, Hard Working, Genuine.
Preferred Qualifications: • Proven ability in understanding key analytics topics related to adobe analytics such as evars. • Expertise in product string tracking and in general complex Adobe concepts such as data sources • Ability to work independently to meet multiple project deadlines? handle multiple tasks - switching priorities and focus as needed • Ability to learn new software and concepts quickly? ability to learn and adapt to evolving conditions and fluid requirements • Passion for detail with a track record demonstrating initiative, drive and quality output • Excellent oral, organizational and written communication skills? troubleshooting and critical thinking skills • Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution • Highly organized, creative and attentive to detail? able to manage, prioritize and bring to completion multiple projects • Excellent interpersonal skills, flexibility to accommodate different situations and temperaments • Persistence, resourcefulness, drive, and ability to work proactively and independently • Master's Degree heavily preferred in business administration, analytics, or marketing
Additional Knowledge, Skills and Abilities: • Experience with CJA, AEP, and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience. • Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)