Digital Analytics Product Manager at HAYS in Orlando, Florida

Job Description:

The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate's/applicant's qualifications, skills, and level of experience as well as the geographical location of the position.


Applicants must be legally authorized to work in the United States. Sponsorship not available.


Our client is seeking a Digital Analytics Product Manager in Orlando, FL / Hybrid.


Role Description


• Map out and execute the optimization strategy for T+L Co. digital products.
• Work closely with other internal teams - including CRM, Application Performance, Product Management and consumer Insights - to ensure proper reporting, NFR's and alerts are set up to measure performance.
• Support Business case development for new digital capital projects.
• Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
• Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.
• Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit.
• Accountable for reporting on the quality, UI performance and application health.
• Be the advocate for our websites - highlighting the product winners, losers and missed opportunities to the wider organization.
• Work with the Digital Product team to influence product enhancements to be added to the roadmap.
• Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
• Suggest and define relevant AB tests to maximize consumer experience and conversion.
• Partner with Marketing teams to understand any campaigns to understand product impact.


Skills & Requirements


• 3-7 years of Digital Product Analytics experience creating and executing strategic planning
• Strong experience/well versed with Google Analytics (GA4), PowerBI and Firebase
• Strong knowledge of web design, usability and user testing
• Working knowledge of SQL would be preferred
• Strong understanding of Scrum application development
• Demonstrated presentation, verbal and written skills with strong business acumen working with cross functional teams
• Proven track record of driving change and implementing process improvement
• Experience with Google Tag Manager (GTM)


Benefits/Other Compensation


This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).


Why Hays?


You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there's a position you really want, you're fully prepared to get it.


Nervous about an upcoming interview? Unsure how to write a new resume?


Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.


Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays' guiding principles is 'do the right thing'.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.


In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.


Drug testing may be required; please contact a recruiter for more information.


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#1164744 - Bailey Cain