CRO Strategist at Veterans United Home Loans in Columbia, Missouri

Job Description:

As a Conversion Rate Optimization (CRO) Strategist, you will work across the Marketing division in an effort to increase testing velocity while focusing on maximizing variation potential. In addition, you will be responsible for project management, technical execution, analysis, and storytelling.


Job duties may include, but are not limited to:

• Utilize analytics, CRM, call data, borrower information and other data as necessary to identify optimization opportunities on company websites and online properties. Advocate for continued testing across properties to maximize learning and improve leads and user experience.
  
  


• Utilize Google Tag Manager (GTM) for tracking, Quality Assurance, and data structure.
  
  


• Assist with the structure, development, and monitoring of tests with a focus on achieving high testing velocity.
  
  


• Research and identify opportunities for improvement, Remain knowledgeable and up to date on new product/data features in our various platforms and data sources using CRO best practices.
  
  


• Coordinate with cross-functional teams on planning, prioritization, and user experience in order to drive projects forward.
  
  


• Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.
  
  

We're looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

We'll also want to know you can demonstrate these attributes:

• Strong communication skills (written and verbal)
  
  


• Organizational skills
  
  


• Ability to multitask
  
  


• Ability to manage time and meet deadlines
  
  


• Thrive in a highly cooperative work setting
  
  


• Exemplary customer service skills
  
  


• Excel in a fast-paced, results-oriented environment
  
  


• General understanding of statistics and their significance
  
  


• Familiarity with A/B testing
  
  


• 2+ years of experience in web analytics and/or data analysis
  
  


• Proficient in analytics strategy
  
  


• Proficient in basic computer technologies, appropriate for an internet-based company
  
  


• Regular and predictable attendance
  
  


• Advanced knowledge in Excel
  
  

Learn more about us on Glassdoor and our career site at vu.com/careers


Veterans United Home Loans and its affiliates are proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications. Apply Now