Florida based marketing communications firm seeks an experienced analyst to provide insights to the agency and clients related to marketing performance, campaigns, digital channels, trends, competition and audiences. We need a professional that can analyze data and make actionable recommendations to impact results.
Responsibilities:
• Develop processes to initiate, collect and analyze information. • Use multiple data sources to create and present weekly and monthly channel reports. • Manage and present reporting/dashboards for multiple channels. • Monitor and analyze the effectiveness of websites, landing pages, display banners and other digital assets. • Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events and ecommerce tracking. • Develop best practices for the application of analytics for each client.
Desired Skills and Experience: • 3-5 years of experience in digital or marketing analytics. Google Partner certified is a plus. • Proven experience with the development of analytics, reporting, strategy and recommendations • Experience creating reporting models from concept to completion. • Excellent project and time management skills with the ability to manage a portfolio of marketing analytic dashboards across brand and channels. • Strong presentation skills. • Team oriented with a collaborative business style.