Digital Marketing AVP at The Judge Group Inc. in Alpharetta, Georgia

Job Description:

Location: Alpharetta, GA

Salary: Negotiable

Description:

Role Summary:


The Assistant Vice President of Digital Marketing is responsible for developing and executing an effective digital strategy to enhance customer engagement and drive revenue growth. This role will utilize a multi-channel approach to maximize the impact of digital initiatives, leveraging data-driven insights to inform decision-making. Key responsibilities include analyzing customer needs, creating compelling digital campaigns, optimizing marketing technologies, and improving search and email marketing strategies.


Key Responsibilities:


Strategic Marketing - 70%

• Create and manage comprehensive digital programs to enhance the digital customer experience.


• Develop and implement cohesive marketing strategies for online platforms and SEO.


• Define and execute both short- and long-term digital strategies, enhancing marketing and conversion capabilities.


• Oversee organic and paid demand generation activities across digital channels.


• Guide digital strategy development in alignment with corporate goals.


• Scale multi-channel digital campaigns effectively.


• Manage marketing infrastructure and customization of marketing automation platforms.


• Stay informed on industry trends to deliver proactive marketing campaigns.


• Define and measure key performance indicators (KPIs) across digital channels.


• Oversee digital marketing strategy, including goals, campaigns, and budgets.


• Manage media integration, SEO, and analytics tools.


• Understand customer journeys and sales funnels.


• Collaborate with internal teams to integrate digital initiatives into operations.


• Identify opportunities for site improvements through technology.

Team Management - 30%

• Lead and mentor the Digital Marketing Team, ensuring accountability and performance.


• Provide strategic direction for campaign development to maximize impact on sales and lead generation.


• Share best practices and thought leadership in digital marketing.


• Participate in relevant meetings and foster positive business relationships.

Secondary Functions (if applicable):

• Engage in special projects or other assigned duties.


• Supervisory/Budgetary Responsibilities


• Create and manage budgets and expenses.


• Build and maintain relationships with marketing technology vendors.

Qualifications:

• Bachelor's degree in marketing or a related field.


• 10+ years of experience in senior marketing roles, including management.


• Experience with marketing automation, SEO, paid search, and multi-channel campaigns.


• Relevant certifications are a plus.

Knowledge, Skills, and Abilities:

• Strong understanding of company values and commitment to excellence.


• Proficiency in Microsoft Office Suite and CRM systems.


• Experience with marketing automation and email service providers.


• Ability to manage multiple priorities in a fast-paced environment.


• Excellent oral and written communication skills.


• Strong leadership and interpersonal skills, with the ability to influence senior management.


• Exceptional attention to detail and organizational skills.


• Solid project management and problem-solving capabilities.


• Ability to work both independently and collaboratively.


• Proven ability to meet goals and deadlines while maintaining confidentiality.


• Creative leader with a talent for inspiring others.

Contact: sjain01@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com Apply Now