** This opportunity can be considered for remote in the NJ/NYC area in commutable distance to Parsippany HQ**
Summary
The Marketing Insights Analyst - Residential, plays an integral role in building upon the leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer-led strategic business decisions. Reporting to the Marketing Insights Manager - Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, and Customer Program strategy for the Residential business.
The ideal candidate is a self-starter, operates with a high sense of urgency, and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.
This position will be responsible for simultaneously managing, planning, executing, and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.
Essential Duties
Specific responsibilities include, but are not limited to:
Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis, and presentation delivery.
Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
Employs Qualitative research methodologies. This includes moderation of focus groups and in-depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development, and product optimization.
Supports in-person customer insights focus groups and co-creation events. In partnership with events, R&D, and Product Marketing, owns the end-to-end management, execution, and delivery (from agenda, recruitment, and facilitation to insights dissemination) of impactful customer insights engagements that provide insight into challenging business questions and product development opportunities (3-6 times a year).
Supports research needs on request for Residential focused areas including but not limited to Products, Programs, Services, and Events.
Owns insights knowledge management system processes, maintenance, reporting, and communications. Manages communication calendar for insights projects, maintains the system to ensure accessibility across the enterprise, trains new users as needed, and builds periodic reports to monitor use and performance.
Under This Roof, We Require
3-7 years of related experience in marketing analytics, marketing research, user experience research, or management consulting.
A Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, or General Management.
Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com, and other online insights tools.
Advanced experience with Excel, PowerPoint, and Word.
Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
Expert facilitation/moderation skills are required.
Strong stakeholder management and relationship building skills.
Under This Roof, We Also Value
Marketing Research, Customer Experience, or User Experience Research certifications preferred.
Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
Demonstrated project management skills and ability to effectively manage a large workload with the ability to manage multiple projects simultaneously.
Advanced experience conducting analysis and sharing actionable insights.
Experience working with and managing research service providers.