Job Description:
Our client is seeking a dedicated and detail-oriented Social Media Analyst to join their dynamic team. This role is integral to executing the social content calendar, sharing reporting with internal stakeholders, and publishing posts across active social media platforms. The successful candidate will also monitor the social landscape, identifying trends, conducting patterning, and tracking platform evolutions to keep our client's social media strategy current and evolving.
Key Responsibilities:
- Collaborate with the social media team to execute content calendars and prepare posts in social media tools
- Support the publishing of social posts across platforms
- Assist with weekly, monthly, and quarterly reporting pulls, extracting data, proposing insights, and assisting with input into decks
- Conduct patterning, looking to competitive brands and innovative content on social, recommending what our client could adapt with their own twist
- Manage social giveaways, partnering with legal, creative, copy, and marketing stakeholders to bring sweepstakes to life on social
- Identify, ideate around, and recommend adoption approach for new changes to the social media landscape
Qualifications:
- Bachelor's Degree in Marketing, Communications, or equivalent preferred
- 1-2 years minimum of relevant internship or work experience in social media or marketing analytics
- Deep knowledge of social platforms, ideally experience posting, and reporting
- Excellent organization and time management skills
- Ability to work in a fast-paced environment
- Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
- Strong presentation, communication, and writing skills
The ideal candidate will be easy-going, collaborative, organized, agile, and able to juggle multiple tasks at once. This is a hybrid role with two days per week in our client's New York office. The successful candidate will be open to the possibility of contract extension. Our client is committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds, experiences, and perspectives.