USA TODAY Content and Audience Analyst at Gannett in Gannett, Virginia

Job Description:

USA TODAY Content and Audience Analyst

Gannett is looking for a content and audience expert with both data analysis and journalism experience (required) to monitor and advise publication strategies to improve performance and innovation across the editorial teams at USA TODAY. This analyst will also partner across divisions to develop relevant reporting for new experiments and initiatives among verticals we are launching.

The best candidate will be one who understands the nuance of data reporting for platforms, audiences, revenue, and cohorting users to understand how their interests affects business goals. This analyst must be nimble and willing to adapt as priorities shift. This role can work remote from anywhere in the US except for Alaska & Hawaii. As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools, and market insights to enhance the audience engagement and revenue generation for USA TODAY and its network of sites.

This is about more than reports and spreadsheets. The strategist will exercise judgment in translating data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content. This is a hands-on data job, and digging skills are required. Excellent communication and personal skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders.

This position is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

• Help set and monitor KPIs and dashboards, ensuring accuracy, timeliness, and relevance.
• Work with USA TODAY leaders in crafting and monitoring strategy and KPIs for all content we publish.
• Analytics QA for new product deployments and troubleshooting.
• Develop engagement metrics that allow the business to better understand user behavior based on their content interest and product use.

Requirements:

• Bachelor's degree in communication, journalism, marketing, data science or analytics, or an equivalent combination of education and experience working with data.
• 3-5 years of experience in analytics, with a preference for content analytics.
• Journalism experience is mandatory.
• Expertise in Excel, Looker/Data Studio, Tableau, and other data tools.
• Experience understanding newsroom operations and editor/reporter workflows.
• Collaborate with cross-functional teams to analyze audience and revenue data (both consumer and advertising/affiliate), identify trends, and provide timely recommendations that contribute to informed business decisions.
• Experience identifying, analyzing, and using data to independently test theories, confirm assumptions, and measure success via iteration and with attention to detail.
• Familiarity with news products and journalism and understanding of media analytics and ethics.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:

1. Your resume - one to two pages.
2. A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The annualized base salary for this role will range between $68,400 and $161,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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