Digital Media Associate, TXU Energy at TXU Retail Services Company in Irving, Texas

Job Description:

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Summary

Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.

You may not be familiar with the name Vistra, but you probably know of our twelve retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 18 states, over 6,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

As a TXU Energy Digital Media Associate, you’ll manage search, display, and paid social campaigns, including campaign planning, performance optimization, and a robust test and learn agenda. You will create reports & presentations that detail key results from digital media campaigns and testing initiatives. You’ll also collaborate with key stakeholders and agency partners to achieve aggressive sales outcomes and lead media testing and optimization efforts.

You’re ideal for this role if you are a highly motivated, collaborative, analytically driven, sales- oriented, problem solver. Must be passionate about planning, managing, executing, and evaluating the results of online campaigns.

Job Description

A Day in The Life Of A Digital Media Associate:

• Support new campaigns and product launches across brands & collaborate closely with stakeholders to generate leads and sales.


• Lead campaign planning process with agency partners and internal teams across media, analytics, and brand.


• Independently manage overarching digital media performance, including creative and tactic level performance. Optimize ROI of digital channels to ensure sales targets are met and media spend is properly allocated.


• Test, track and analyze digital advertising to increase awareness, consideration, and leads/sales.


• Work with key stakeholders across analytics to develop or improve ad reporting infrastructure as needed.


• Own digital media creative development process including creative calendar, ideation, briefing process, and results reporting.


• Develop and present key results on a monthly basis to internal teams.

What You Will Need:

• What You Will Need:



• 5+ years digital media planning and media performance optimization experience, with direct responsibility optimizing tactical-level media campaign performance via agency partners.


• Proven history of leading audience-level targeted media for performance-based campaigns that drive effective and efficient ROI, preferably with direct attribution of sales and history of managing test and learn strategy and reporting.


• Demonstrated experience driving digital creative strategy with the ability to manage digital creative from briefing process to execution, inclusive of performance evaluation. Ability to work with internal and external creative design partners.


• Must have history of established performance excellence that encompasses best practices for media campaign planning and managing performance of marketing/media campaigns.


• Experience managing overall digital campaign projects with external vendors & agencies.


• Working knowledge of key marketing financial drivers and ROI analysis.


• Excellent organizational, communication and inter-personal skills and must be comfortable working in a collaborative team environment.


• Experience gained through college degree programs and/or certifications is applicable to the above requirements

What Business Results You Will Drive:

• Drive leads to web and call center and meet sales conversion goals, including ROI metrics.


• Meet sales targets across brands for digital advertising campaigns.


• Meet efficient cost-per-lead targets & cost-per-acquisition targets for digital media campaigns.

Job Family

Marketing

Company

TXU Retail Services Company

Locations

Irving, Texas

Texas

We are a company of people committed to:  Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication.  If this describes you, then apply today!

If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

 

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.

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