Email Marketing Manager at University Of Nevada, Reno in Reno, Nevada

Job Description:

The Email Marketing Manager is a member of the University's Marketing and Communications team. The Email Marketing Manager will work closely with internal stakeholders across the University to drive best-in-class email marketing activities.

The Email Marketing Manager is a skilled professional responsible for planning, implementing, and managing email marketing campaigns. The incumbent will utilize their expertise in web technologies, copywriting, and analytics to create engaging emails, newsletters, and related web content through effective communication with prospective students, families, alumni, current students and other key audiences.

This position will work closely with the various schools, colleges, and units across campus to develop email content, landing page content, workflows, and analytic reports to launch email campaigns and monitor success. The Email Marketing Manager will be a close partner with key individuals in the Office of Prospective Students to create, monitor, and manage workflows and contacts in the CRM system to track lead generation and progress in the buyer journey.

In addition to email content, the Email Marketing Manager will also partner with the rest of the MarCom team to help develop copy and content for web, digital ads, social media, and traditional media as needed to align campaigns.

The ideal candidate will be a self-starter who is comfortable taking on new challenges and developing new processes. They will be detail-oriented and able to process multiple email workflows at once. They will be an excellent writer and capable of partnering with different stakeholders with unique and sometimes competing goals.

Major Responsibilities Include:

Email Marketing Management

• Manage email marketing channels and campaign activation, including identifying requirements, reviewing email copy, and partnering with internal teams for email design templates and graphics, testing, launching, and reporting
• Create automated email workflow sequences for each stage of the marketing funnel to drive engagement and leads
• Manage subscriber databases, opt-ins, opt-outs, bounces and unsubscribes
• Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track
• Conduct A/B testing and implement optimization techniques to maximize effectiveness of email campaigns
• Monitor, analyze, report on, and optimize for key metrics including open rates, CTRs, and engagement activities
• Ensure campaigns comply with relevant laws (CAN-SPAM Act, GDPR)

Content Development

• Develop engaging and relevant email content, from copy to multimedia elements
• Partner with schools, colleges, and units across the University to ensure on-brand, relevant messaging that's tailored to appropriate audience segments
• Coordinate with the Communications team, President's Office and Provost's Office to create content and manage internal email communications to the University
• Create value-add landing pages for data collection and prospect conversion
• Design email headers, templates and other graphic elements related to email and related landing pages
• Copywriting and content creation for email, web, and traditional media as needed

Policy, Administration and Systems Management

• Develop formal email processes and procedures for the University and units
• Maintain a project timeline and track deliverables within our project management system to ensure on-time delivery of email marketing activities
• Work cross-functionally with schools, colleges, units, the Office of Prospective Students and MarCom to align on email channel initiatives and goals
• Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels
• Evaluate email systems used and provide recommendations for upgrades or changes

Required Qualifications:

Bachelor's Degree and four (4) years of related professional work experience, OR Master's Degree and two (2) years of related professional work experience.

Related Experience:

• Journalism, Marketing, Communications, or related area
• Demonstrated experience managing email marketing
• Content development/copywriting

Preferred Qualifications:

• Excellent writing skills and ability to create content in a compelling way that engages target audiences
• Highly organized, detail-oriented, and able to manage multiple campaigns efficiently
• Experience working with Slate or comparable email campaign platforms
• Knowledge of email marketing laws (CAN-SPAM Act, GDPR)
• Strong analytical skills and data interpretation
• Proficient in design tools such as InDesign, Canva, and Figma
• Competent in email and webpage design
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics

recblid urkf6mvl7njjmlkmwo5umpnsz5y5a0

BA/BS/Undergraduate Apply Now