Marketing Specialist, 4th/Rosemont, Bilingual Preferred at Rio Grande Credit Union in Albuquerque, New Mexico

Job Description:

Job Title: Marketing Communications Specialist

Department: Marketing

Reports To: AVP of Marketing

FLSA Status: Non-Exempt

Grade: 8

Summary

The Marketing Communications Specialist assists the AVP of Marketing in the coordination and execution of marketing, communications, event management, and public relations.

Essential Duties and Responsibilities include the following. Other duties may be assigned. This job description in no way implies that the duties listed here are the only ones that the employee can be required to perform. The employee is expected to perform other tasks, duties and trainings as dictated by their manager.

Content

• Develops and updates content of Rio Grande CU’s website, newsletter and other member-facing sites with financial articles, promotions, product updates, FAQs, and current disclosures.
• Write content for and respond to posts on social media sites; respond to and maintain internal employee informational sites
• Assist with editing and proofreading.
• Ability to utilize Adobe Suite – InDesign, Illustrator, Photoshop
• Utilize marketing data analytics tools

Campaigns and Events

• Coordinate the creation and production of marketing, communication and packaging materials
• Coordinate marketing campaigns with sales activities
• Coordinate booth preparation.
• Attend RGCU-related events as directed by AVP of Marketing
• Assist in implementing public relations programs.
• Coordinate involvement in community organizations and events and support membership development initiatives
• Coordinate execution of marketing strategies, materials and programs within the branch, online and through selected media.
• Develop and cultivate relationship with endorsements, local organizations, businesses, key community leaders, and local officials to increase field of membership and exposure in the community

Production/Fulfillment/Coordination/Inventory

• Coordinate activities of production team, in order to carry out approved campaigns within budget and time limitations.
• Coordinate various marketing fulfillment duties and systems including but not limited to direct mail, packages, newsletters, and other marketing literature and software.
• Track and maintains inventory of marketing materials and branch display items.
• Maintain inventory of image resource files and artwork and maintains marketing literature, archive files, and sample files.
• Create and maintain lobby maps for each RGCU lobby location in order to ensure a pleasant, compliant and consistent in-person member experience.
• Conduct quarterly lobby audits in order to ensure adherence to lobby maps and compliance guidelines.
• Track marketing campaign performance and continuously analyzes data to improve outcomes

Member Service

• Come to work every day with a member- focused, passionate, and dedicated mindset.
• Approach ever member situation from a caring, helpful, and open-minded position
• Proactively approach issues and offer creative solutions that will make doing business with RGCU easier
• Assist in any other areas as directed by the AVP of Marketing, VP of Administrative and Support Services, Senior Management and/or President/CEO.
• Report all suspicious activity to the Risk Management department via the compliance group email.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Attention to Detail - The ability to process detailed information effectively and consistently. Demonstrates accuracy and thoroughness; monitors own work to ensure quality.

Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.

Written Communication - Writes clearly and informatively; edits work for spelling and grammar; able to read and interpret written information.

Innovation and Change - Initiates change when necessary. Takes action quickly to correct or prevent problems. Generates ideas and creative solutions. Shows enthusiasm for new ideas, programs, and procedures.

Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness; Applies feedback to improve performance; Monitors own work to ensure quality.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Experience- 6 months to 2 years related experience.

Education- 2-year college degree or specialized course of study OR 2 years related experience.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Office Tools. Additionally, should have knowledge of HTML, CSS and web moderation.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to reach with hands and arms and talk or hear. The employee must frequently lift and/or move up to 25 pounds.

Work Environment

The work environme­­nt characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Rio Grande Credit Union is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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