Manager, Digital Marketing Strategy & Automation at Healthstat, Inc in Denver, Colorado

Job Description:

Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.



ABOUT THE JOB



Marathon Health is seeking a strategic and technical marketing leader to advance our digital patient engagement efforts. The Manager, Digital Marketing Strategy & Automation will have a hands-on role creating new patient journeys and implementing multi-channel campaign strategies while focusing on attribution reporting to continually refine our digital marketing strategy.



ESSENTIAL DUTIES & RESPONSIBILITIES

• Manages and coordinates email and SMS marketing requests and tasks through an associated intake system and delegates and assists in creating and sending out campaigns.


• Leads email campaign design and development in coordination with other teams in the organization


• Works to identify and develop audiences for campaigns and automated journeys


• Develops strategies for new automated, multi-channel journeys and helps design and deploy them.


• Coordinates and delivers multi-touchpoint custom campaigns for our clients using email and SMS best practices.


• Owns the process and adoption of email marketing tools -throughout the organization


• Works closely with internal stakeholders to develop and document scalable email and SMS processes and systems


• Maintains QA process to ensure all communications are brand compliant.


• Designs robust A/B test processes and reporting to consistently improve our communications


• Identifies enhancements needed to decrease opt-out rate and increase email performance.


• Stays up to date and knowledgeable on email and SMS trends and best practices as well as new feature releases for Salesforce Marketing Cloud.


• Assists the Director of Digital Engagement Marketing in advancing the organization's marketing attribution capabilities through UTM parameters, tracking codes, and the development of multi-channel reporting packages.


• Updates and manages client web pages and redirects

QUALIFICATIONS



Bachelor's degree and 5+ years of experience in email marketing and a minimum of 1 year experience in SMS marketing or equivalent combination of education and experience. Hands-on technical experience in Salesforce Marketing Cloud using AMP script and SQL is required. Experience designing, developing, and releasing multi-channel journeys through Salesforce Marketing Cloud Journey Builder is required.



DESIRED ATTRIBUTES

• Looking for a self-starter who can juggle numerous campaigns at once and keep projects moving quickly


• Experience creating and managing highly personalized, data-driven email and SMS content highly preferred


• Experience creating target audiences via SQL and filtered Data Extensions from multiple related datasets.


• Working knowledge and understanding of responsive design, HTML, CSS, Excel and Google Analytics


• Knowledge of Stensul preferred


• Experience creating assets for email in Adobe Photoshop and/or Adobe Illustrator.


• Experience with campaign setup, audience segmentation using "and/or" statement clauses, email deployment, HTML editing, delivery monitoring and reporting.


• Experience updating webpages via CMS


• Excellent attention to detail and ability to effectively QA campaigns before deployment


• Ability to think creatively and initiate innovative solutions to challenges


• Knowledge of HIPAA privacy regulations and how they impact the digital marketing landscape

Pay Range: $85,000 - $105,000/yr



The actual offer may vary dependent upon geographic location and the candidate's years of experience and/or skill level.


We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.



Marathon Benefits Summary



We believe in empowering teammates to do their best work and build better healthcare. Below are some of our benefit offerings. Eligibility is based on 24/hr week.

• 
  Health and Well-Being: Free Marathon membership for in person and virtual care, employer paid life and disability insurance, and choice in medical/dental plans, vision, employer funded HSA, FSA, and voluntary illness, accident and hospitalization plans. Benefits are effective on the first of the month following date of hire.


• 
  Financial Support: Competitive compensation, 401k match, access to financial coaching through our Employee Assistance Program


• 
  Lifestyle: Paid time off for vacation, sick leave, and more, holiday schedule

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