Frontline Audience Development Intern – Spring 2025 at GBH in Boston, Massachusetts

Job Description:

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and one other day, to be determined by their business unit. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

Since 1983, FRONTLINE has served as PBS's flagship public affairs series. Hailed upon its debut as ‘the last best hope for broadcast documentaries,’ FRONTLINE's stature over more than 40 seasons is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. The series has won every award in journalism — including 106 Emmy Awards and 31 Peabody Awards.

JOB OVERVIEW

FRONTLINE is seeking an intern who is eager to learn about audience development at FRONTLINE and contribute as a fully-recognized member of the team. Audience development at FRONTLINE encompasses several key areas: data and audience insights, publicity and communications, search, social media and email newsletters. We utilize data to make informed decisions about our strategy and tactics to grow new audiences and increase loyalty with existing audiences. We would work with you to craft at least one ongoing, semester-long project that contributes to FRONTLINE’s strategy in one or more of our key areas. Responsibilities would include some of the daily tasks that keep FRONTLINE running, but we are also looking for someone who can actively contribute to our conversations and brainstorms about innovative ways to connect with new and existing audiences.

RESPONSIBILITIES

• Media and influencer research


• Trends tracking


• Social media listening


• Social media graphics creation (Photoshop, Canva)


• Craft social copy


• Build out PR reports


• Assist in ongoing sorting and tagging of archival social posts

SKILL SET

• Must have excellent research, writing, presentation and organizational skills.


• Eye for detail, proofreading and copyediting.


• Be able to demonstrate sound news judgment. 


• Ability to work in a fast-paced environment.

EDUCATION AND EXPERIENCE

• Working toward a degree in journalism, communications, or a related field.


• Have curiosity about audience behavior and tendencies across media types and platforms.

JOB-STATUS

Paid Internship $17/hour (Part-time)

INTERNSHIP OVERVIEW

GBH internships provide students with valuable work experience and real-world knowledge across many different fields of study, from TV and radio production to web design, accounting, law, and other administrative areas.

INTERNSHIP PROGRAM

• Internship dates: January 27th to April 18th.


• Candidates must have their own computer and access to Wi-Fi.


• Candidates must be in an Undergrad or Grad program and have work authorization for the United States.

To learn more about our program follow us on Instagram:

https://www.instagram.com/gbhinterns/

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law. 

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.